Outreach Marketing Ideas for Apartment Communities
We talk a lot about apartment marketing ideas on our blog. A lot of it includes aspects of digital marketing. While digital marketing is important, it works best when supported by in-person marketing efforts. This article covers three outreach marketing ideas to help your apartment community become a lasting part of the local neighborhood.
Some ways you can do this include:
- Partnering up with local businesses
- Resident events
- Working with volunteer organizations
Partnering up with local businesses
We’ve previously shared the benefits of including a neighborhood guide on your website. It can boost search engine visibility, increase your web traffic, and position your property as a go-to resource. By featuring local businesses in your guide, you can build outreach marketing opportunities and create stronger ties with the community.
You can team up with local businesses to offer residents discounts at their stores or restaurants. On fun national holidays like National Beer Day or National Cookie Day, treat residents to local beer or fresh-baked cookies from a neighborhood shop. Share photos, blog about the event, and post reviews to help future renters—especially those from out of town—get a feel for your community. Including these businesses in a neighborhood guide or local business listing can also boost your SEO.
Leveraging Resident Events
This strategy is a mix of partnering up with local businesses and working on resident satisfaction. Our Multifamily Field Guide analyzes responses from over 6 million renters nationwide. This data shows that shopping and social activities were tied for the top spot in regards to activies renters enjoyed most. Capitalize on this data by offering pop-ups from local businesses at your resident events. They can set up a table of their products, clothes, or whatever else they sell during the event. It’s a great way to give them some exposure and give residents a unique experience.
Be sure to take photos/videos to promote the event through your social media marketing strategy and as a recap. This will help add variety to your feed and make your profile stand out from other multifamily communities.
Working with volunteer organizations
Being a part of the community means helping keep it clean and giving back. Encourage your leasing team and residents to sign up for community clean-ups or joining a community garden. It’s a great way to give back, meet others in the community, and build relationships with residents outside of the property.
Another way to give back is doing donation drives to local charities or during back to school season. Outreach marketing will help build trust between your property and the locals. Establishing yourselves as a fixture of the community will help your reputation both on and offline. With warmer weather on the way, there are lots of opportunities for different forms of outreach.
Additional Outreach Ideas for Apartment Communities
Looking for more ways to connect with your local community? Here are a few proven outreach marketing ideas to help you build relationships and attract new residents:
- Partner with local coffee shops or restaurants to offer resident discounts or co-host events.
- Sponsor neighborhood festivals, farmers markets, or charity events to boost brand visibility.
- Collaborate with local schools or clubs to provide special move-in offers for students or faculty.
- Host open houses in partnership with nearby businesses to draw in local traffic and create a sense of community.
- Offer volunteer opportunities for residents by teaming up with local nonprofits or charities.
- Create cross-promotional deals with local gyms, salons, or pet services that benefit both your residents and local partners.
- Join your local chamber of commerce to build relationships and stay involved in community happenings.
By combining these outreach marketing efforts with a lead-generating multifamily website, your team can not only connect with your local community but also turn those connections into qualified leads and new leases.