Over the past few months, it’s become pretty clear that interactive content is rapidly becoming a standard form of content marketing. In fact, it’s getting to a point where in order to compete in the marketplace, you need to adopt some interactive elements for your content strategy.
Not only for the sake of consumer engagement and interest, but for brand recognition as well. But the biggest problem is that creating interactive content specifically for your brand can often cost a pretty penny and require resources that you simply don’t have. Additionally, your interactive content has to serve a purpose and ideally, generate some sort of results.
Here at PERQ, we’ve been making some pretty amazing changes to our software, so that businesses big and small can leverage interactive content that connects consumers to their brand and generates quality leads. Here’s a high-level overview of how PERQ can help create compelling interactive content for your brand:
Fully Customized Themes & Layouts
Many of the microsites and kiosks we currently use are pretty simple — even with campaign and brand customization. The process for using these sites goes as follows: A consumer fills out the form with their name, e-mail, phone number, etc; answers a few questions, maybe plays a game, and then finds out if they’ve won a prize or not. While it’s still a really cool and extremely effective way to engage with your consumers, we’ve been working on a number of different changes that would further augment the customer experience.
One of the first changes we applied to our software was the ability to fully customize your microsite’s themes and layouts. Instead of the standard left-hand side form and campaign imagery sitting at the top of the page, customers can create a fully branded experience by controlling everything they want their consumers to see — logos, campaign
fully customize your microsite’s themes and layouts.
relevant imagery, additional text. With this type of control, brands can make their microsites as simple or as advanced as they deem fit for the audience their targeting. Oh, and did we mention that you can also customize every landing page on your microsite? Each page after you hit “continue” or “submit” can include whatever you want — additional campaign information, sponsors, etc. Whatever your heart desires!
Just like all of our other microsites and kiosks, our latest PERQ update allows brands to ask questions that would allow the brand to better help the consumer. But unlike our current question setup, brands will soon have the opportunity to customize those questions and forms to the umpteenth degree. Using custom attributes, brands can ask their own set of relevant questions and select the way in which their consumers answer said questions.
Brands can ask their own set of relevant questions and select the way in which their consumers answer said questions.
For example: If you simply want a consumer to answer “yes or no,” you can add a “yes or no” option. If you want a consumer to select one product or service from a list of 5, you can add a drop down widget next to that question. Other types of custom attribute widgets can include: date ranges, multi-select and text. Not only does this enhance the customer experience, some custom attributes (like the use of multiple choice) can make reporting easier to digest.
Games & Puzzles
Games and puzzles have very quickly become a major component of the PERQ customer experience. Heck, we’ve only just begun to touch the surface of what we can really do! Not only are games and puzzles fun, but they’re a great, memorable way to incentivize consumers into signing up for more information.
Whether it’s matching the symbols on a slot machine, matching pictures in a memory game or seeing the needle land on a winning number like a game of “The Price is Right” or “Wheel of Fortune,” games and puzzles are a great way to keep consumers engaged with your brand. People love a good game of chance and they certainly love the opportunity for a chance to win a cool prize.