PERQ Eliminates “Lead Traps” on Dealer Websites; Launches Upgrade to its Online Guided Shopping Platform

PERQ Eliminates “Lead Traps” on Dealer Websites; Launches Upgrade to its Online Guided Shopping Platform

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521224734716{padding-bottom: 25px !important;}” z_index=””][vc_column][vc_column_text]Enhancements, including optimized assessments, an interactive calculator, and a new welcome guide, enable dealers to better meet the expectations of today’s “expert researcher” through a completely connected shopping experience.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521226682387{padding-top: 25px !important;padding-bottom: 25px !important;}” z_index=””][vc_column][vc_column_text]PERQ, experts in online consumer engagement and behavior, today announced significant enhancements to their award-winning online-guided shopping experience for dealership websites at the DrivingSales Executive Summit. The powerful new enhancements are a direct result of feedback from over 400 dealer customers, and an analysis of consumer behavior on dealership websites.

 

“One of the key goals of our new solution is to transform dealership websites from being ‘lead traps’ to a dynamic shopping environment that guides ‘leads’ into a positive website experience…and then into the showroom,” said Andy Medley, co-founder of PERQ.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521226682387{padding-top: 25px !important;padding-bottom: 25px !important;}” z_index=””][vc_column][vc_column_text]

The conversations with dealers gave PERQ engineers a series of key insights that helped provide a pathway to the following critical enhancements:

  • Significant review and refinement of the PERQ algorithm, to more accurately match and create a specific guided experience
  • Development of an interactive payment calculator, with an upgraded user experience
  • Powerful new customer welcome guide experience
  • Improvements to the PERQ vehicle valuation engine, for an expanded and precise result that includes options
  • Enhanced and optimized transitions, from the PERQ online shopping experience to key dealer website pages
  • Improved integration with dealer website lead capture system, and digital retailing workflows

[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521226682387{padding-top: 25px !important;padding-bottom: 25px !important;}” z_index=””][vc_column][vc_column_text]

“Consumers have become expert researchers.”

 

The upgrades make PERQ’s online shopping and sales technology a must-have experience that bridges a guided interface into transactional dealer website sections – a strategic move that helps drive high quality leads while improving the online experience. It’s based on seven key entry points, including the new welcome guide, vehicle of interest, trade-in and test drive.

 

It simplifies online car shopping and research through guided questions and decision points, designed in an enterprise-level user interface. Customers are no longer forced to re-enter basic personal information on static forms, can use sophisticated assessments to figure out the right model and trim for themselves, or wade through endless credit approval questions as they look to finance via the dealership.

 

“Bringing websites more in line with the experiences found on big brand sites like Amazon, Google and even OEM sites, means dealers will reap more sales,” said Medley. “Consumers have become ‘expert researchers,’ and don’t want or need to be sold in the traditional sense and our solution encourages consumer engagement rather than putting up road blocks that interfere with the process. End result? More sales, more happy customers.”

 

In addition, the company also released a new eBook, ENGAGE: No More Lead Traps! How to Improve Online Experience to Increase Sales, to help dealers understand how online consumer engagement results in more showroom sales.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237414253{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text]About PERQ 

PERQ, a marketing technology provider, boosts website conversions by creating and delivering interactive experiences to the right consumers at the right time. Founded in 2001, PERQ solutions today are used by more than 1,000 businesses across the United States. PERQ’s brands have been named to the Inc. “500 Fastest Growing Companies in America” list on three separate occasions, and its Online Guided Selling Solution is a 2017 Gold Stevie® Award winner for lead generation software and a 2017 Ventana Research Digital Innovation Award Winner for Marketing.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237414253{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text]PERQ Media Contacts

Melanie Webber, mWEBB Communications, melanie@mwebbcom.com or 949-307-1723[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][vc_column_text]

Additional Auto Resources

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PERQ Joins CDK Global Partner Program

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521224734716{padding-bottom: 25px !important;}” z_index=””][vc_column][vc_column_text]PERQ, specialists in online guided shopping and consumer engagement, participates in largest third-party partner program in the auto industry.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237423302{padding-top: 25px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text]INDIANAPOLIS, IN — PERQ, specialists in online guided shopping and consumer engagement, recently announced that the company is a participant in the CDK Global Partner Program. As a member of the largest third-party partner program in the industry, PERQ is now part of a marketplace of applications and integration choices developed to help automotive dealers succeed.

 

“We’re thrilled to be part of the CDK Global Partner Program which will make it easy for forward-thinking dealerships to take advantage of our unique online guided shopping solution,” says Stephanie Ragozzino, EVP of Product at PERQ. “PERQ helps dealers make better online connections with buyers by creating an online guided shopping environment that rivals the experiences consumers get from big brand websites – all with just one line of code on their existing website.”

 

PERQ’s Online Guided Shopping Solution increases leads and improves close rates for dealerships by guiding online car shoppers with smart, interactive and connected experiences that replace traditional tools and static lead forms. No other solution improves the website customer journey in the intuitive way PERQ does: engaging car shoppers through their vehicle of interest, trade-in and test drive to researching incentives, handling deal arrangements and providing an interactive payment calculator.

 

The CDK Global Partner Program provides its partners with access to a diverse CDK ecosystem through the ability to integrate with a range of CDK applications, as well as with CDK dealer websites.

 

Benefits of the PERQ Online Guided Shopping Solution include a 50-200% increase in unique lead submissions, an average lead-to-sale conversion increase of 10-50%, as well as 10% higher gross profits on website leads. Read PERQ’s dealership case studies.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237414253{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1531324887842{padding-bottom: 25px !important;}”]

CDK Program Welcomes PERQ

[/vc_column_text][vc_column_text]“We’re very pleased to introduce PERQ as the newest member of the CDK Global Partner Program,” says Howard Gardner, vice president and general manager, CDK Data Services. “PERQ is a welcome addition to our vibrant program that provides dealers with a range of partner choices and the assurance that their programs can be seamlessly integrated with our applications.”

 

“PERQ is a welcome addition to our vibrant program.”

 

The CDK Global Partner Program provides its partners with access to a diverse CDK ecosystem through the ability to integrate with a range of CDK applications, as well as with CDK dealer websites.

 

Benefits of the PERQ Online Guided Shopping Solution include a 50-200% increase in unique lead submissions, an average lead-to-sale conversion increase of 10-50%, as well as 10% higher gross profits on website leads. Read PERQ’s dealership case studies.

 

About the CDK Global Partner Program 


The CDK Global Partner Program now numbers 300 partner companies that together offer more than 400 unique applications dealers can use to run their businesses. The CDK Partner Program provides data, workflow and website integration to a wide range of third parties, OEMs and dealers.

 

About CDK Global

With more than $2 billion in revenues, CDK Global is a leading global provider of integrated information technology and digital marketing solutions to the automotive retail and adjacent industries. Focused on enabling end-to-end automotive commerce, CDK Global provides solutions to dealers in more than 100 countries around the world, serving approximately 28,000 retail locations and most automotive manufacturers. CDK solutions automate and integrate all parts of the dealership and buying process from targeted digital advertising and marketing campaigns to the sale, financing, insuring, parts supply, repair and maintenance of vehicles.

 

About PERQ 


PERQ, a marketing technology provider, boosts website conversions by creating and delivering interactive experiences to the right consumers at the right time. Founded in 2001, PERQ solutions today are used by more than 1,000 businesses across the United States. PERQ’s brands have been named to the Inc. “500 Fastest Growing Companies in America” list on three separate occasions, and its Online Guided Selling Solution is a 2017 Gold Stevie® Award winner for lead generation software and a 2017 Ventana Research Digital Innovation Award Winner for Marketing.

 

PERQ Media Contacts

Melanie Webber, mWEBB Communications, melanie@mwebbcom.com or 949-307-1723

Angela Jacobson, mWEBB Communications, angela@mwebbcom.com or 714-454-8776[/vc_column_text][/vc_column][/vc_row]

7 Auto Dealership Marketing Tips to Help You Win Over Smarter Buyers

7 Auto Dealership Marketing Tips to Help You Win Over Smarter Buyers

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521226682387{padding-top: 25px !important;padding-bottom: 25px !important;}” z_index=””][vc_column][vc_column_text]Winning over today’s consumers is no easy task for auto dealerships. Marketing and sales strategies that worked for you five years ago won’t get you far today, as many people in the industry are discovering the hard way.

 

For some sales reps, it can be downright stressful, as one consumer recently shared in a Reddit post: “I had a car salesman start crying on me when I told him I was still looking and not going to buy the car that day. He excused himself, went to see his manager, came back, and cried some more. He said he thought we connected and was sure I was going to buy the car.”

 

OK, has it really come to this? It doesn’t have to be that traumatic.

 

Auto dealerships that are adapting to consumers’ changing shopping habits are the ones that are winning. Take a look at our top 7 auto dealership marketing tips for winning over prospective buyers.

 

7 great auto dealership marketing tips:[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237423302{padding-top: 25px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1531670079320{padding-bottom: 25px !important;}”]

1. Carefully Monitor your Website

[/vc_column_text][vc_column_text]Your website is the No. 1 destination for about 90 percent of the people who eventually end up at your dealership.

 

A significant number will be in search of used cars. That’s why it’s essential that one of your No. 1 marketing plans should be a strategy for keeping your site consistently updated with the vehicles on your lot.

 

Your website is the No. 1 destination for about 90 percent of the people who eventually end up at your dealership.

 

Make it comprehensive — including as much information as possible upfront about mileage, CARFAX history, and other details.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237423302{padding-top: 25px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1531670098924{padding-bottom: 25px !important;}”]

2. Make a Visit to your Website Memorable

[/vc_column_text][vc_column_text]Back to the website. It’s that important. You’ve heard it before from numerous sources: Car buyers are spending 8 to 12 hours researching online before they head to a dealership or a private seller to make a purchase.

 

You should strive to grab as much of that time as possible. The longer a prospective car buyer spends on your site — gathering the information they need, the more likely they will think of you when it’s time to finalize the purchase.

 

That means engaging prospective buyers with valuable content — including financing options, trade-in appraisals, and interactive forms that are entertaining and informative.

 

Be critical in your appraisal of your website: Is there any compelling reason why a person would give you their personal contact information? If not, consider an upgrade.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237414253{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1531670119263{padding-bottom: 25px !important;}”]

3. Implement Targeted Advertising

[/vc_column_text][vc_column_text]According to Google, six out of every 10 people who are shopping for cars have yet to decide which car they want to purchase. As previously noted, those searches span numerous hours. Use targeted advertising using consumer data — keeping your site in front of them as they navigate various sites for information.

 

Make sure the ads are designed around their interests, whether it’s a luxury vehicle, a family van, an SUV or a sports car. Being positioned in the right place when they’re close to making a decision could be a key factor in them showing up at your dealership.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237406917{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1531670320149{padding-bottom: 25px !important;}”]

4. Invest in Video

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Driving is an experience. Purchasing a new vehicle takes it a step further as an exciting experience. Tap into that excitement with videos that further engage your buyers — whether they’re in the market for a new vehicle or a used vehicle.

 

According to a recent study, consumers are steadily spending more time consuming videos online, especially younger users who spend an average of 1,504 minutes consuming content on videos each month.

 

Videos, from car manufacturer videos to financing tutorials, can give your dealership an edge in the industry. Also, don’t forget that vehicles can seem more realistic with the benefit of video instead of still photography.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237406917{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1531670146174{padding-bottom: 25px !important;}”]

5. Optimize for Mobile

[/vc_column_text][vc_column_text]According to Search Engine Land, consumers are now conducting nearly 60% of their searches on mobile devices. It’s essential that all aspects of your online experience should be highly optimized for mobile.

 

It’s worth noting that some car buyers — 14% percent — used a mobile device only when researching, according to IHS Automotive.

 

With so many components of the car buying experience involving calculators and detailed financing options, it’s important that you test these to ensure that consumers will be able to easily navigate them on your website.[/vc_column_text][/vc_column][/vc_row]

How Your Brand Can Leverage Interactive Content with PERQ

Over the past few months, it’s become pretty clear that interactive content is rapidly becoming a standard form of content marketing. In fact, it’s getting to a point where in order to compete in the marketplace, you need to adopt some interactive elements for your content strategy.

 

Not only for the sake of consumer engagement and interest, but for brand recognition as well. But the biggest problem is that creating interactive content specifically for your brand can often cost a pretty penny and require resources that you simply don’t have. Additionally, your interactive content has to serve a purpose and ideally, generate some sort of results.

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Why Is Interactive Content the Future of Marketing?

At one point in time, producing a significant amount of relevant, useful content allowed marketers to possess a sizeable advantage over the majority of their competition – and it didn’t matter what type of content it was. Regardless of whether it was an E-Guide, blog post, video or special offer, if it solved a problem or entertained the in-market consumer, you were as good as gold. Now, let’s arbitrarily choose a year – say, 2010 – when this type of “Content is King” mentality was the BIG thing. If you started producing quality content around this time, you were ahead of the game!

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