With so many variables affecting marketing results, driving conversions can feel like a tough formula to crack. It's why peer insights are so...
7 Multifamily Marketers Share How They’re Driving Renter Conversions
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Lavon Simpson
Director of Digital Marketing
Lavon has been with PERQ for over 5 years and is the Director of Digital Marketing. With over 10 years of marketing experience, she is responsible for the strategy and execution of lead generation and digital presence with the main focus of fueling PERQ’s growth. Lavon lives in Indiana with her husband and two children. In her spare time, she enjoys spending time with her family and catching up on her reading.
Articles by Lavon Simpson
PRESS RELEASE: PERQ and JDR Consulting Partner to Deliver Streamlined Access to Multifamily Marketing Automation Solution
New capabilities being delivered to JDR Consulting customers; enabling inbound marketing success Indianapolis, IN — Today PERQ and JDR...
Multifamily Data Reveals Impact of Interactive Website Experiences on Renter Conversions
In today's marketplace, growing and sustaining renter conversions has evolved into a science, rewarding evidence-driven marketers with the ROI...
NMHC Optech 2022 Conference Recap: Remapping the Prospect Journey with Automation and Nurture Blends
Did you get a chance to attend the Optech conference this year? If not, you may have missed out on some important conversations happening among the...
PERQ Launches Multifamily’s First Standalone Marketing Automation for Personalized Renter Journeys
It's time for multifamily to catch up to evolving consumer expectations. For years, other industries have invested in marketing automations and...
Case Study: Laramar Group Catapults Conversions, Savings with 3-Month PERQ Pilot
In our work with multifamily marketers, we've noticed four common traits among high performers. For one, they focus on sustainable gains over...
5 Multifamily Conferences for Multifamily Leadership to Attend in 2023
Multifamily conferences are a vital aspect in the industry whether you're multifamily leadership looking for a solution to automate and personalize...
Open Ecosystem Integrations Are Better for Renters, Property Management Companies, and the Multifamily Industry Alike
A guest post by Funnel Leasing on why a commitment to meaningful integrations to drive excellent experience for operators, teams, and renters is...
Multifamily Quarterly Analysis: Renter Journey Patterns and Paths to Conversion
Every quarter, PERQ analyzes tens of thousands of multifamily website sessions and prospect interactions to identify industry benchmarks and trends....