Are you a multifamily professional looking to stay ahead of industry trends, expand your network, and gather valuable insights from industry leaders? Multifamily professionals, mark your calendars for the most anticipated multifamily conferences 2024 has to offer! These events provide unmatched opportunities for learning, networking, and discovering innovative strategies… Read More
The key to success in the ever-evolving world of multifamily housing isn’t just providing a place to live — it’s about delivering an exceptional experience for renters and property managers alike. In recent years, the multifamily housing market has experienced its share of highs and lows. The surge… Read More
Our research shows that some renters start looking online for an apartment six months in advance of their move-in date. Typically, prospective renters are 1-2 months out from renting an apartment and there are a lot of options out there nowadays. Lead nurturing is essential for… Read More
Staying ahead of the curve on multifamily technology trends shaping the renter’s journey is crucial for effective apartment marketing. But in a world where multifamily housing is increasingly about more than just four walls, effective marketing that attracts and retains residents is no small feat. Creating a dynamic strategy… Read More
By Lavon Simpson
• Multifamily News & Trends, Multifamily Technology
The Challenge The subject of this story is a property management company (PMC) with 100 properties currently under management across the United States. With explosive growth of 30% expected over the next year, the PMC team was taking a serious look at how they can offer better online experiences to… Read More
In the fast-paced world of multifamily marketing, finding cost-effective ways to reach potential residents is crucial for optimizing and maximizing occupancy. However, marketing efforts can quickly become expensive, leading to a significant drain on a property’s budget. To maximize occupancy and achieve marketing success, multifamily marketers must explore innovative and… Read More
By Lavon Simpson
• Guides & Training, Multifamily News & Trends
In the competitive world of multifamily, converting leads into property tours is an imperative step towards securing residents and maximizing occupancy rates. As part of that, lead-to-tour conversion is a critical metric for multifamily communities. It measures the percentage of leads that result in actual tours of the property. A… Read More
There are currently 22 million apartment units in the United States and recent estimates say new supply is growing at an average of about 426,000 units a year. That said, the competition to sign leases is fierce. Outside… Read More
Renter behaviors and expectations continue to evolve, adding to growing uncertainty and competition for multifamily marketers. Marketing performance too, has fluctuated sharply, requiring new tools and approaches to sway new renters successfully. In our experience helping multifamily marketers supercharge their performance and ROI, we get a front row seat to… Read More
