Press Release: PERQ Expands Executive Team to Keep Pace with Triple Digit Growth and Demand for its AI-powered Online Guided Shopping Solution

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Bradley Long appointed Executive Vice President of Sales.

[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text]Indianapolis, IN – October 24, 2018 – PERQ, experts in online consumer engagement and behavior, today announced the appointment of Bradley Long as Executive Vice President of Sales. Long brings extensive sales experience to his new role, including a decade in the multifamily sector, one of three key verticals PERQ is targeting with its award-winning artificial intelligence-driven SAAS solution. PERQ’s online guided shopping solution boosts website conversions by dynamically delivering the next best step in each buyer’s shopping journey and is currently used by over 1,000 businesses in the automotive, multifamily and home furnishing verticals.[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][vc_column_text]

“Since launching our online guided shopping solution, PERQ’s new client base has grown by over 70%, resulting in triple digit revenue growth year-over-year,” said Andy Medley, CEO and co-founder at PERQ. “All this expansion means increased complexity in the business and our go-to-market strategy. Brad has not only led sales teams in other fast-growth marketing technology companies, but also has specific experience in the multifamily industry. And, most importantly, Brad’s core values and leadership style go hand in hand with the culture we have built at PERQ. We are excited to have him on the team.”

 

PERQ’s unique platform empowers websites to deliver on consumer expectations by revamping them to accommodate today’s research-focused consumer who wants to do the bulk of their research online regardless of what they are shopping for. PERQ’s AI-powered solution can be implemented quickly and easily with the addition of a single line of code that instantly re-engineers sites to be more ‘self-serve’, delivering an intuitive, guided shopping experience with individualized messaging to each consumer. The newly crafted shopping path results in more leads, greater engagement and increased sales.

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“I’m excited to introduce PERQ’s powerful AI-driven software to more customers in the multifamily, auto retailing and home furnishing sectors,” said Bradley Long. “I’m looking forward to working with — and growing — the impressive team PERQ has in place, serving not only the current sales channels, but also targeting other high-touch verticals that can benefit from the results PERQ’s online guided shopping solution offers.”

 

Long’s career includes over a decade at Apartments LLC, a leading marketing technology provider to the multifamily sector owned by CoStar Group. While there, Long was promoted to President of Apartment.com, reporting to CoStar Group CEO, and was instrumental in growing Apartments.com’s traffic, customer base and revenue. Prior to this, Long served as Vice President of Advertising and Sales for Knight Ridder’s The Tribune, a leading daily newspaper on the central coast of California.

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About PERQ

PERQ (http://www.perq.com) boosts website conversion through its online guided shopping solution which leverages artificial intelligence to dynamically change existing websites to deliver the next best step in each buyer’s shopping journey. As experts in online consumer engagement and behavior, PERQ leverages over 10 million consumer data points, along with real-time visitor behavior.

Founded in 2001, PERQ solutions are used by more than 1,000 businesses in the home furnishing, auto retailing and multifamily industries. Its brands have been named to the Inc. “500 Fastest Growing Companies in America” list on three separate occasions. In 2017, PERQ won the Gold Stevie® Award for lead generation software and Product of the Year in the Big Business Awards.

PERQ Media Contacts

Melanie Webber, mWEBB Communications, melanie(at)mwebbcom(dot)com or 424-603-4340
Cassandra Cavanah, mWEBB Communications, Cassandra(at)mwebbcom(dot)com or 818-397-4630

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Email First: Why Sales Teams Should Change Lead Follow-Up Process

Email First: Why Sales Teams Should Change Lead Follow-Up Process

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” background_image_as_lanattern=”without_pattern”][vc_column][vc_column_text]Consumers prefer businesses to start a conversation with them by email, no matter which industry you work in. Most people don’t answer phone calls from unknown numbers and would rather communicate by email or text to get more information from your sales team while still in the early stages of buying or leasing.

 

Recent PERQ consumer insights show 70% of shoppers want to be reached by email first. For the home furnishings industry, that number increases to 79%, followed by text (13.5%) and phone (7.5%). [/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][vc_column_text]For those searching on PERQ multifamily property websites, email communication ranks first at 67% versus the phone (22%) and text (11%). Additionally, car buyers also prefer email (64%), but are way more likely to text (29%) than talk to a salesperson over the phone (7%).

 

“No matter what stage of the buying journey they’re in, it’s all about communicating with the customer on the customer’s terms. If a customer says they are more comfortable with email, then you email them back. More comfortable with text, you text them back,” says Frank Lopes, vice president of FB Digital and Forrest & Blake Marketing & Advertising. “What you want to do is try to convert them to the next level of engagement, and you always want to make the engagement as personal as possible.”[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][vc_column_text]

Email Nurturing Keeps Your Company Top of Mind

[/vc_column_text][vc_empty_space][vc_column_text]Nurturing customers using automated email drip campaigns helps continuously engage leads until they’re ready to buy. By emailing potential customers helpful content and incentives, businesses build rapport during the long buying cycle of high-dollar decisions — decisions like purchasing a car, a new mattress or leasing an apartment.

 

“It’s worth it to stay top of mind with your customer,” says Jordan Barrick, vice president of Quality Furniture in Texas. “Sending AI-type emails where it sounds like we’re reading their minds makes it a custom experience.”[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_video link=”https://vimeo.com/297746053″][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][vc_column_text]Leveraging the lead information collected through the interactive experiences on their website, Quality Furniture sends out personalized, appropriately timed emails for up to three months after a consumer visits their website.

 

Home Inspirations Thomasville in New Jersey also uses AI software and email nurturing to reach website visitors. “We want them to know we’re here to assist,” Owner Ed Massood says. “We do see email as a prime way to communicate with customers. The emails are geared toward their interests, scheduled and designed around the timeline the customer submits when on our website. It has to be personal — that’s what makes it work.” [/vc_column_text][vc_empty_space][/vc_column][/vc_row]

Press Release: PERQ Closes $5 Million Funding Round to Accelerate Expansion of Company’s AI/SAAS Solution

Press Release: PERQ Closes $5 Million Funding Round to Accelerate Expansion of Company’s AI/SAAS Solution

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Elevate Ventures led funding, which included additional angel investors from within the Indianapolis silicon corridor and tech community; investment will fuel expansion of PERQ’s innovative online guided shopping solution to multiple verticals.

[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text]Indianapolis, IN – October 15, 2018 – PERQ, experts in online consumer engagement and shopping behavior, today announced it closed a $5 million funding round to fuel the expansion of its award-winning Artificial Intelligence-driven SAAS solution for big ticket retailers into multiple verticals. The funding comes exclusively from Indianapolis technology leaders and is led by Elevate Ventures.

 

PERQ’s online guided shopping solution boosts website conversion by dynamically changing existing websites to deliver the next best step in each buyer’s shopping journey. It’s currently used by over 1,000 businesses in the automotive, multifamily and home furnishing verticals where it is generating significant increases in lead generation, closing ratios and gross profits. The solution is driving company growth, including an over 72% increase in new clients and a 170% increase in revenues YOY.

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“This round is especially gratifying as it comes from over nine leaders in our community, the Indianapolis tech corridor – leaders who know how to recognize a game-changing technology when they see it,” said Andy Medley, CEO and Co-founder of PERQ. “This investment will enable us to enter new industries that desperately need an easy-to-implement AI-driven solution that improves the consumer experience, drives traffic in-store and increases profits.”

 

Elevate Ventures participated alongside nine other Indianapolis-based angel investors and investment groups, including Collina Ventures; former executives from T2 Systems; Tim Kopp, former CMO of ExactTarget; and the Co-founders of One Click Ventures. The funding round follows a $1.7 million round in 2016.

 

“PERQ’s solution has a singular position in the market, there really is nothing else quite like it,” said Chris LaMothe, CEO of Elevate Ventures. “PERQ is using AI to drive real, tangible results for retailers and businesses who, until now, have lacked an effective solution for making their websites’ intelligence meet that of their customers. PERQ’s business ethos, management and technology teams are top notch, and we are proud to join with other key members of the Indianapolis tech family in helping bring PERQ’s solution to a wider audience.”

[/vc_column_text][vc_empty_space][vc_column_text][/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][vc_column_text]About PERQ

PERQ (http://www.perq.com), boosts website conversion through its online guided shopping solution which leverages artificial intelligence to dynamically change existing websites to deliver the next best step in each buyer’s shopping journey. As experts in online consumer engagement and behavior, PERQ leverages over 10 million consumer data points, along with real-time visitor behavior.

 

Founded in 2001, PERQ solutions are used by more than 1,000 businesses in the home furnishing, auto retailing and multifamily industries. Its brands have been named to the Inc. “500 Fastest Growing Companies in America” list on three separate occasions. In 2017, PERQ won the Gold Stevie® Award for lead generation software and Product of the Year in the Big Business Awards.

 

About Elevate Ventures

Elevate Ventures is a private venture development organization that nurtures and develops emerging and existing high-growth businesses into high-performing, Indiana-based companies. Elevate Ventures accomplishes this by providing access to capital, rigorous business analysis and robust advisory services that connect companies with the right mix of resources businesses need to succeed long term. To learn more about Elevate Ventures, visit elevateventures.com.

 

PERQ Media Contacts
Melanie Webber, mWEBB Communications, melanie@mwebbcom.com or 424-603-4340
Cassandra Cavanah, mWEBB Communications, Cassandra@mwebbcom.com or 818-397-4630

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A Guide for Lead Generation and Lead Management Plan Development

A Guide for Lead Generation and Lead Management Plan Development

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” background_image_as_lanattern=”without_pattern”][vc_column][vc_column_text]Similar to your smartphone app that delivers detailed driving directions, retailers can guide consumers on their buying journey with a lead management plan that personalizes the online shopping experience and helps consumers avoid detours.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][vc_column_text]For many consumers, the online interactions they experience matter as much as the final destination. Instead of asking shoppers to follow a road to nowhere, get the conversation started online by using your website to engage consumers with helpful information, and lead them to a thoughtful purchasing decision.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][vc_column_text]

Get Quality Leads with Online Guided Shopping

[/vc_column_text][vc_empty_space][vc_column_text]Websites with AI and other interactive technologies help retailers collect details about each visitor, such as which pages and products they looked at, where they spent the most time, what calls-to-action they clicked on, and how they prefer to be contacted.

 

Online guided shopping software allows consumers to personalize their research through interactive tools, such as trade-in comparison tools on auto dealer websites, mattress assessments on home furnishing websites, and rental expense calculators on multifamily housing websites. The shopper gets helpful information to assist them in making a buying decision, while your sales team gets detailed lead information.[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][vc_column_text][/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][vc_column_text]

Nurture Leads with Personalization and Automation

[/vc_column_text][vc_empty_space][vc_column_text]The best lead management plan requires personalization, optimal timing and a focus on being helpful. Adopting technology to automate lead follow-up doesn’t mean forgoing a personalized approach. Instead, interactive technology captures detailed information about the consumer, which emboldens your team.

 

By tracking customers across multiple touchpoints and delivering helpful content at each stage of the buying journey, your team can have personalized messaging, and even provide incentives to buy the exact item shoppers searched for online.[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_video link=”https://vimeo.com/297746053″][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][vc_column_text]

Improve Conversion Rates with Lead Management

[/vc_column_text][vc_empty_space][vc_column_text]Train your staff on how to incorporate the personal information they gather through AI technology. Create customizable lead follow-up templates for buyers at the top, and even bottom, of the sales funnel. Set delivery timeframes, so the right message gets shared at the right time.

 

The more detailed information you glean about each consumer will ultimately help your sales staff convert more leads to sales.[/vc_column_text][vc_empty_space][/vc_column][/vc_row]

Tailor Your Online Furniture Marketing for Better Customer Service

Tailor Your Online Furniture Marketing for Better Customer Service

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text]While most online consumers prefer to shop on their own, they tend to visit websites that are simple and easy to navigate. Shoppers also want answers to their questions and they want to interact with knowledgeable employees if they do need assistance, according to TimeTrade’s 2018 Buyer Experience Survey.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][vc_column_text]A home furnishings website with interactive technology that acts like a personal shopping assistant keeps track of a shopper’s preferences, shows them the next best steps to take, and provides prompt customer service in real time. In fact, the TimeTrade.com survey found that 94 percent of buyers agreed they tend to buy more from a company when they have live interactions with a knowledgeable employee.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][vc_column_text]

Actual Furniture Shoppers Use Online Guided Shopping

[/vc_column_text][vc_empty_space][vc_column_text]A focus group of home furnishings shoppers who tried the PERQ online guided shopping solution on a company’s website found it easy and helpful to find the items they wanted, and to get their questions answered. One shopper said: “The shopping tool allows you to personalize your experience on the website and allows you to save some of the information that you like, along with your own profile information. It saves you time and assists you during the browsing experience.”[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][vc_column_text]furniture ecommerce trends - break image[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][vc_column_text]What’s the bottom line? Home furnishings retailers need to stay on top of digital trends that personally assist shoppers in their search to remain relevant in today’s market, says Jason Pires, CEO of Furniture Branding, a California home furnishings marketing agency. Slapping an inventory list or static brochure on your website does nothing to personalize or narrow the choices for a potential customer.

 

“The technology is allowing you to give a much more personalized experience on a much larger scale,” Pires says, thereby reaching more customers with more products. “Technology allows you to focus on the quality of the products you choose, and it allows you to focus on a tailored experience when you are one-on-one with a client.”[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text]

Additional Home Furnishings Resources

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