Multifamily Marketing Ideas

Multifamily is in the business of helping people find a home—sometimes for a few months, sometimes for years. That’s why the best multifamily marketing ideas go beyond promoting floorplans and features. You’re marketing a community where people will build their lives, raise kids or pets, and navigate life’s biggest transitions.

It’s more than just selling square footage. It’s emotional.

When you build your multifamily marketing strategy, you need creative ideas and the right tools to connect with future renters on a personal level. In this guide, we’ll share proven ways to promote your community—and show you how automation helps you build relationships, convert leads, and lease more efficiently.

25 Multifamily Marketing Ideas to Boost Your Results

Looking for creative ways to promote your community? Here’s a list of proven marketing ideas that can help drive awareness, engagement, and leases.

#1 Engage Your Local Community

Four people laughing and eating represent how 'Outreach' is one of the best multifamily marketing ideas.
  • Host Resident Events: Plan gatherings like movie nights, food truck festivals, or pool parties. These events build community and create opportunities for residents to invite friends who might become your next renters.
  • Partner with Local Businesses: Team up with coffee shops, gyms, pet stores, or boutiques for cross-promotions and exclusive resident discounts.
  • Sponsor Local Events: Support neighborhood festivals, school events, or sports leagues to get your property’s name in front of local audiences.
  • Offer Move-In Incentives: Provide special offers like waived application fees, free first-month rent, or gift cards to local restaurants to help close more leases.
  • Promote with Local Employers: Establish relationships with nearby businesses and offer employee specials or relocation packages to bring in qualified leads.

#2 Boost Your Online Presence

  • Optimize Your Google Business Profile (GBP): Make sure your property shows up in local searches with complete, up-to-date listings.
  • Run Social Media Contests: Engage local prospects by encouraging residents to share their favorite spots in the neighborhood.
  • Launch Automated PPC Campaigns: Paid ads can drive targeted traffic to your website—and PERQ’s automated PPC management helps optimize those campaigns for better performance without adding work for your team.
  • Share Virtual Tours on Instagram or TikTok: Meet prospective renters where they spend their time.
  • Collaborate with Local Influencers: Partner with micro-influencers to build awareness in your community.
  • Encourage Resident Reviews: Make it easy for happy residents to leave online reviews, building trust with prospects.

3. Leverage Referral Marketing

  • Create a Resident Referral Program: Offer rent discounts, gift cards, or other rewards to residents who refer friends or family who sign a lease.
  • Reward Employee Referrals: Your leasing and maintenance teams often know people looking for a home. Provide incentives for successful referrals.
  • Partner with Local Employers: Work with HR departments at nearby companies to offer special rental packages for employees relocating to the area.
  • Build Relationships with Realtors: Establish connections with local real estate agents who might have clients seeking temporary housing.
  • Collaborate with Relocation Specialists: Tap into relocation agencies that help individuals and families moving into your city.

4. Get Creative with Content

Young editors discussing multifamily content in meeting at creative office
  • Create Local Neighborhood Guides: Showcase nearby restaurants, parks, schools, and shops to help prospective renters imagine themselves living there.
  • Use Email Marketing to Stay Top of Mind: Send regular emails with available units, leasing specials, or community updates to keep prospects engaged.
  • Offer Virtual Tours and Interactive Floorplans: Make it easy for website visitors to explore your property before visiting in person.
  • Highlight Resident Stories: Feature testimonials or interviews with current residents about why they love living at your community.
  • Produce Video Walkthroughs: Short, engaging videos can help prospects visualize the lifestyle your property offers.

5. Streamline with Smart Automation

  • Use a 24/7 AI Leasing Assistant: Respond to inquiries instantly, even outside of business hours, with personalized answers about availability, pricing, and community features.
  • Automate Lead Nurturing: Send personalized emails or texts based on each prospect’s behavior, helping them move through the decision-making process.
  • Pre-Qualify Leads Before Tours: Gather helpful details about what prospects are looking for before they arrive, so your team can tailor tours and conversations.
  • Offer Self-Scheduling Tools: Give renters the freedom to book their own tours at times that work for them.
  • Engage Visitors with Interactive Website Tools: Quizzes, assessments, or chatbots make your website more engaging—and PERQ’s automation platform brings it all together, turning interest into conversions.

Automation Turns Multifamily Marketing Ideas Into Signed Leases

While creative marketing ideas help attract attention, automation turns that attention into results. Communities using PERQ have seen up to a 2x increase in tour conversions and a 33% boost in lead-to-lease conversion rates—proof that automation drives real results.

With PERQ, your website works harder—capturing leads, nurturing them automatically, and qualifying them for your team. Instead of spending time following up on cold leads, your onsite team gets warm, ready-to-talk prospects who already know what your community offers. 

Plus, with PERQ Pass™, every lead engagement is tracked, so your team has the full picture right inside your CRM—no extra dashboards, no wasted effort.

Why Modern Multifamily Marketing Needs Automation

Most leasing teams already know how challenging it can be to keep up with digital marketing, follow-ups, and community outreach—all while providing excellent tours and service to current residents.

That’s where automation comes in.

With PERQ’s AI leasing assistant, your marketing doesn’t just reach more renters—it works around the clock to:

  • Answer questions instantly
  • Personalize the lead nurture process
  • Automate follow-up emails
  • Schedule tours
  • Share unit availability in real-time

The result? Your team spends less time on repetitive tasks and more time closing leases.

Key Takeaway

The most effective multifamily marketing strategies combine local engagement, creative content, and smart automation to attract, nurture, and convert renters. With tools like 24/7 AI leasing assistants, Google Business Profile optimization, and automated PPC management, PERQ helps communities turn website visitors into qualified leads—and leads into signed leases.

Ready to Get More From Your Marketing?

Creative outreach paired with automation is how multifamily marketing works today—and PERQ helps you do both better.

Learn More About PERQ