We recently went over what interactive content was and how it’s quickly becoming a vital focus for marketers. PERQ co-founder, Scott Hill, is a major advocate for interactive content; and here, he explains why it’s so important for brands to adopt interactive content if they intend to rise above the competition.
Interactive content. How can it be able to help your brain be able to stand apart? Everybody is putting out things being able to … “Here’s our special offer. Here’s why you should use us. Here’s how other people are using us.” At one point content was, “You have to be producing content.” Or, “Everybody is producing content at this point.” If you are a brand trying to stand out, you must be doing something at a little bit higher, deeper level that causes the consumer to engage with you, to be able to remember your message. Simply putting out your advertising message, or your marketing message isn’t enough to stand out from the crowd.
Simply putting out your advertising message, or your marketing message isn’t enough to stand out from the crowd.
By using calculators, quizzes, and games, contests, those types of things cause a consumer to stay with you longer, engage with you at a deeper level, give you answers and feedback to be able to respond back to them on a personalized basis. That enables you to be able to have a higher differentiation for your brand compared to other marketers that you’re competing against.
Want to learn more about how interactive content can impact your brand? Keep up with our blog or call 800.873.3117!