Press Coverage: Culture Is Key to Innovation1 min read

Muhammad Yasin Administrator
Muhammad is a Marketer, and published Author, with a strong belief in multi-channel advertising that delivers results via traditional and digital mediums.

A debate between Generation X and Generation Y notwithstanding, there is an ongoing discussion about the influence of workplace culture and productivity. Google, Microsoft and countless other office environments have shown that an investment in employee culture is an investment in productivity. These investments may look superficial at first glance, but when looking deeper, they are seen as ancillary perks as a result of corporate conviction, one that defines the meaning and intention behind each employee, and works to fulfill that sense of meaning sought by every millennial and appreciated by Generation X.

Read the full article on Huffington Post.

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