How PERQ is Leading the Way to Connecting Consumers with Brands4 min read
Since the founding of PERQ in 2001, we have seen many changes in the landscape of consumer engagement. The idea of online shopping was just starting. It was certainly not a given that one day it would dominate how consumers buy. Fast forward to today, and consumers average 5 hours a WEEK shopping online. In fact, our first reaction anytime we want to buy anything is to get online and research. If we are happy with our research, then we buy.
This ability for the consumer to research and educate themselves has led to a significant change in the consumers’ expectations when it comes to engaging with brands. Mainly, the consumer expects to be in control of the sales process. More specifically, they don’t want to talk to a salesperson and certainly don’t want to get ‘sold.’
Allow Consumers to Guide Their Own Shopping Process
Consumers expect the tools on a brand’s website to make it simple for them to narrow down their choices from the seemingly unlimited options available. In Amazon speak, this is the ‘you may also be interested in’.
Consumers shop on their own time, in the comfort of their home, and in a buying journey that is very much specific to them. The tools used to navigate this online buying process are called ‘guided shopping’. This technology makes the research of seemingly endless options simple while continuing to personalize the options and narrow down the choices until the consumer has landed on what they want. They have sold themselves.
At PERQ, our guided shopping software is built for a very specific niche of businesses who sell high priced goods, have consumers who are spending more time researching and educating themselves online, yet still, want to buy face-to-face.
These types of businesses include automotive, furniture, and multi-family. These are big consumers purchases where the consumer wants to research and educated themselves in the comfort of their home, but when it comes time to ‘buy’ they want to touch and feel the product to confirm and validate the opinion they developed online.
Engage Consumers so They Feel Like They’re in Control
The research and education piece is where PERQ comes into play. Smart, Connected, and Interactive Experiences engage consumers regardless of where they are in the buyer’s funnel. These experiences include assessments to help narrow down choices, calculators to determine payments, credit applications to ensure approval, and appointment schedulers to finalize the sale.
Our technology brings the business’s website up to the expectations consumers have today when it comes to shopping thanks to likes of the big retail brands like Google and Amazon.
It turns your website into your best salesperson by delivering great recommendations based on the consumer’s desires. But, it very much leaves the consumer in control. It takes all that wonderful product a brand has and delivers the right request by asking questions to the consumer like: Should I buy new or used vehicle? What type sofa is right for me? What amenities are close to this new apartment? Those answers deliver the consumer to the product page on your website using one very specific use case.
But beyond the tools, PERQ’s technology also takes care of some of the common-sense things that we all take for granted when shopping on a big retailer’s site:
- The site remembers me if I leave and come back.
- The site never asks me to enter the same information twice.
- The site personalizes to me the more I engage with it and delivers different calls to actions based on my behavior.
This is all done without a website overhaul or changes to your existing sales process. Again, we take your great website, full of wonderful content and product, and turn it into your best salesperson.
Over the past year alone, we have had 1.5 million consumers engage with businesses through our technology, and the results are fantastic. We know because we take the consumers engaging on your site and match it with your sold data. This gives you unprecedented insight into where your website traffic is coming from, what consumers are shopping for on your website, and last but not least, the ROI of your website.
Consumers aren’t going back. Connecting the online world with brick and mortar stores is a must in today’s retail environment. Make sure you educate and see for yourself how guided shopping technology works. Click here to schedule a demo.