7% AVERAGE WEBSITE CONVERSION RATE
13% WEB INQUIRY TO SALE CONVERSION
544% CONVERSION LIFT FROM BENCHMARK
719% ROI FOR 3.5 MONTHS SPEND
Myers Furniture & Appliance is a one rooftop furniture retail store located in New Castle, Indiana.
They started using PERQ Web Engagement in September 2016, and after 90 days, they averaged a 544% lift in web engagement from their benchmark. Before teaming up with PERQ, only 1% of their web traffic converted to web inquiries.
In their first three months, they saw a 198% ROI, with at least 14 sales attributed to PERQ. In the second 90 days, they saw 719% ROI with 31 sales. Some PERQ interactive experiences that are live on the Myers website include Get E-Price, Spin & Win, Special Offer and a Mattress Assessment.
By adding special offers and incentives throughout the experiences, PERQ helps drive website shoppers into Myers Furniture & Appliance. By treating their website like a digital showroom and personalizing consumer experiences, Myers Furniture and Appliance is able to directly attribute in-store sales to web visitors.
Myers Furniture & Appliance receives quality data about their website visitors in real-time. By receiving real-time data about the customers, like what products they are interested in and when they plan to buy, the Myers sales team is able to follow up and help drive consumers in-store. In addition, the Myers team now has a healthy database for marketing campaigns.
Over 90 days, they learned:
Averaging only a couple of web inquiries a week prior to PERQ, Myers Furniture and Appliance is now reaping the rewards of a successful web engagement strategy.
The Myers’ staff realized their website was their largest showroom. By incorporating PERQ Web Engagement software onto their site, the team saw more engagement and converted more of those visitors into in-store sales.
They also captured better data about each customer to help personalize each experience and improve the overall sales process.