This Week in Marketing Tech

By: Felicia Savage

Virtual reality, Facebook, Bitcoin, wearable tech—all this and more is in this week’s roundup. Here’s what you need to know.


Facebook’s getting into the hardware business, but they aren’t the only ones. Purchases of hardware companies aren’t exactly new, but they are news.

  • Facebook Buys Oculus: The virtual reality hardware producing company Oculus was bought by Facebook for 2 billion dollars. This marks Facebook’s venture into the hardware business.
  • Hardware Companies are Making Money: Darrell Etherington takes a look at what’s been happening recently with companies like Facebook and Google buying up hardware companies like Oculus and Nest.


Wearable tech dominates the mobile news this week. Check out all of the new developments below!

  • Intel Buys Basis: The computer chip company Intel is well known for their interest in wearable tech. Although health and wellness band and watchmaker Basis might not be the most advanced wearable tech out there, Intel recently purchased the company.
  • Garmin’s Wearable Tech: It seems like every tech company is jumping on the wearable tech bandwagon. Garmin is trying to make a comeback with their new Vivofit band.
  • No Android for Sony Yet: Sony will keep trying to work with the Android-based OS that powers its SmartWatch and SmartWatch2 instead of becoming an Android Wear’s OEM partner.
  • Designer Google Glass: The next versions of Google Glass will probably be much more fashionable thanks to the signing on of Italian optical wear firm Luxottica. These new versions of Google’s wearable tech could possibly be branded under Ray-Ban, Oakley, Miu Miu, Armani, and many other sub-brands of Luxottica.


Bitcoin is in the news again this week. Here’s what you need to know to keep on top of everything.

  • The Taxman Comes for Bitcoin: If you’re a self-employed Bitcoin miner, you’re going to have to start paying taxes that you didn’t before. The IRS has now designated Bitcoin a taxable property.
  • 400 Bitcoin ATMs: John Biggs takes a look at the 400 Bitcoin ATMs that are going into Dubai, and what it means for Bitcoin and the world.
  • Bitcoin’s 17 Million Dollar Boost: Jonathan Shieber seems to think that the Bitcoin market is going to do fine. His article on the 17 million dollar boost from Circle Internet Financial and other reasons explains why.