This Week in Marketing Tech

By: Felicia Savage

Marketing TechnologyMiss anything in the marketing tech world this week? Here’s some information about the most recent developments in the industry.

New in Social

The Internet is buzzing with all of the new social media tech. Here’s what everybody’s been talking about. Check out these articles, and read, share, and discuss.

  • Facebook’s “Paper” App: Facebook’s quest to become the destination on the web was furthered with its implementation of their new app called “Paper.” It doesn’t look much like what Facebook users are accustomed to. To read more, check out this article on The Verge by Dieter Bohn, or listen to this interview with Ben Johnson.
  • Black Market Twitter Handles: Twitter handles can be valuable things. Some people are even willing to hack accounts to get the Twitter handle they want. Check out Selena Larson’s interesting article about the terrors that Naoki Hiroshima dealt with because of his Twitter handle, and what that means for other Twitter users.
  • Buy from a Tweet: Someday soon you may be able to buy products straight from a tweet. Read about how Twitter plans to manage their Twitter Commerce.

New Tech and Gadgets

Are you in need of something new and interesting? Here are some new devices you should probably know about.

  • Fin: Ever wish you could control things with just a hand gesture? Now you can with the new wearable tech called Fin. Put Fin on your thumb, and you can make gestures with your hand that will control your smartphone, car, radio, smart TV, and other devices. There will also be an app that will allow you to customize your hand gestures and movements. Need more info? Check out Melissa Goldin’s article.
  • Glyph’s Virtual Reality: This is a device for people who want to be as close to movies and TV shows as possible. Glyph looks like a pair of fairly common high-quality headphones, and will function as such with no problem, but when you move the headband down over your eyes, you have your very own personal theater. For more info, check out Alex Magdaleno’s article.
  • InAir: Many people are looking things up on their computers or smartphones while watching TV. Now you won’t have to. InAir is a TV that puts everything in one place. It allows you to watch a show or movie and search at the same time, and if you have a 3D TV, information is shown in layers and will float in front of the TV. The system is also controlled via hand gestures. For more info, read about InAir’s features here.
  • Finding Power for the iWatch: Apple isn’t going to be left behind in the world of smartwatches, but they’re still designing and developing their iWatch. One of the things they’re working on is finding the best way to power their wrist-worn device. Check out Keylene Hong’s article for more info.