Technology that has been made for multifamily property management has seen a lot of advancement and innovation in the last few years. With so much new software, is there any harm in trying them out or is it better to just wait, and see?
Lisa Lawrence, Property Manager at Aura at Arbodale, a Bonaventure Property, chatted with Muhammad Yasin on our most recent sofa seminar about the latest in leasing tech. She is known for trying out new and different platforms at her property to see what is the best and what isn’t worth your time.
During this Sofa Seminar, they chatted through a wide range of topics including:
- Leasing AI
- The Importance of Personalization
- Integration within your Tech Stack
As a whole, a lot of us spent quarantine talking about going back to normal and that virtual leasing and leasing AI are fads that aren’t here to last post-pandemic. “There’s no advancement and growth in going back,” explains Lisa. With leasing AI, she knows that herself and her leasing specialists feel more educated and have more confidence when talking to prospects as AI Assistants have empowered them with better and more personalized data on prospects.
“We don’t sound like robots asking all these questions anymore because they have already talked to a robot who’s asked them,” she goes on. By handling prospects’ questions and only handing off qualified leads, leasing AI has saved Lisa and her team hours of work. They are able to talk to personalize the conversation and tour to make the prospect feel more at home. All this new tech has allowed Lisa and her team to make a bigger impact with prospects.
Lisa does note the importance of integration within your tech stack. For her, they use Entrata as their PMS. For any new tech they try out, whether its virtual leasing platforms or AI chatbots, if it doesn’t integrate smoothly, she doesn’t waste her time with it. At the end of the day, all this tech should be making it easier for teams to do their jobs and not create more work.
The multifamily industry has been known to be a little wary of embracing new technology. Within the last two years, the industry has seen how valuable being up to speed is. From virtual leasing and now to leasing AI, there have been a lot of new products to try. To all those who are still unsure, Lisa says “I don’t foresee it hurting, keep an open mind, it’s only going to benefit you.”
- Will an AI Leasing Assistant Really Help?
- Meet Your Best New Hire in Multifamily
- AI Leasing Assistant Educational Resource
- A Year of Virtual Leasing with Realync
- PERQ’s AI Leasing Assistant