Introducing FATWIN, the Advertising Solution for Everyone

By: Felicia Savage

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521224734716{padding-bottom: 25px !important;}” z_index=””][vc_column][vc_column_text]Imagine if you could conveniently host a local promotion to find, capture, and track online leads for your publication and your advertisers on one easy-to-use platform?

 

Well now you can, with FATWIN.[/vc_column_text][/vc_column][/vc_row][vc_row row_type=”parallax” header_style=”light” parallax_content_width=”full_width” text_align=”center” background_image=”28348″ full_screen_section_height=”no” section_height=”200″ parallax_speed=”2″ css=”.vc_custom_1521230775859{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_empty_space height=”55px”][vc_column_text css=”.vc_custom_1523145934524{padding-right: 25px !important;padding-left: 25px !important;}”]

INTRODUCING FATWIN, THE ADVERTISING SOLUTION FOR EVERYONE

[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521226682387{padding-top: 25px !important;padding-bottom: 25px !important;}” z_index=””][vc_column][vc_column_text]We already know how the FATWIN solution can help dealers, but let’s change gears and look at how FATWIN is relevant for ALL of our clients, particularly publications. FATWIN is our consumer engagement technology that allows you to run engaging consumer promotions while gathering valuable data from those consumers.

 

More importantly, FATWIN gives you the opportunity to stand out in your market. How can a FATWIN campaign help your publication? Take a look![/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237414253{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1523146147504{padding-bottom: 25px !important;}”]

Attract New Consumers in Your Area & Engage Current Ones

[/vc_column_text][vc_column_text]Drive qualified traffic to your website or advertisers’ stores by engaging them with a cohesive, multi-channel FATWIN campaign. Because FATWITN is a prize-giving promotion, you can easily incentivize consumers to sign up on your microsite, where you’ll be able to collect and reuse their contact information. You can contribute your own prizes, or you can encourage your advertisers to join in and experience added brand recognition, more consumers shopping in their stores, and new leads in their database.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text css=”.vc_custom_1521237198580{padding-top: 15px !important;}”][/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237414253{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1523146214656{padding-bottom: 25px !important;}”]

Gain a Better Understanding of Your Consumer Base

[/vc_column_text][vc_column_text]You may think you have an understanding of your local target market, but unless you’ve taken the time to ask the right questions your understanding is limited. FATWIN can help. With the ability to customize your own polling questions on the microsite, data can be collected for both you and your advertisers. For example, you could ask, “Are you a current subscriber to the newspaper” and those who answer “No” could be sent a special offer encouraging them to subscribe.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text css=”.vc_custom_1521237198580{padding-top: 15px !important;}”][/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237414253{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1523146418407{padding-bottom: 25px !important;}”]

Track Which of Your Advertising Channels are Most Successful

[/vc_column_text][vc_column_text]Determining where your leads and consumers come from is crucial to the success of your campaigns and remarketing efforts. FATWIN conveniently gives you the ability to attach to and measure all forms of your advertising, including ROP ads, web ads, and direct mail. Why is this convenient to you? Advertising expenses can add up, and if you’re able to see what advertising channels are most effective in driving response, then you can focus your money and efforts on channels that work best for you.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text css=”.vc_custom_1521237198580{padding-top: 15px !important;}”][/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237414253{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1523197293824{padding-bottom: 25px !important;}”]

Create a Robust Leads List for Remarketing

[/vc_column_text][vc_column_text]Through the use of the microsite registration and customized polling questions, you can not only generate your own leads for remarketing, but you can also segment that list based on gathered data. If you ask if a consumer is signed up for your mobile app and 50% say they aren’t, you can easily re-promote your app with an exclusive coupon page to boost your own marketing, awareness, and trustworthiness.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237431822{padding-top: 15px !important;padding-bottom: 25px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1523197401268{padding-top: 25px !important;}”]After your first FATWIN promotion, you’ll have new leads to work, a wider brand reach, and more data to leverage.

 

Want to learn more about FATWIN’s ability to integrate with publications? Give a PERQ rep a call or visit fatwin.com/springsavings for a live demo of FATWIN in action.[/vc_column_text][/vc_column][/vc_row]