Lead Generation & PPC Advertising

Smarter Multifamily PPC Ad Spend Strategy for Lower Cost Per Lease

Pay-per-click (PPC) advertising can be a powerful tool for increasing the online visibility of your multifamily property. However, since you pay every time the ad is clicked, balancing advertising budget limitations with your need for more leads can be difficult. PERQ’s proprietary PPC management processes and AI technology are purpose-built for multifamily, giving us a unique edge at driving the right traffic to your communities at a lower cost per lease.

Why Choose Our Multifamily Pay-Per-Click Ad Management Service

Fill units faster with a PPC advertising strategy that optimizes your digital marketing campaigns on leading platforms such as Google, Facebook, YouTube, and Instagram.

AI Driven Conversations

Give your prospects 24/7 access to answers. PERQ’s conversational AI works across your website, SMS, email, and Google Business Profile. It even converts inbound prospect calls into text exchanges. Using natural language (not decision-tree menus), it remembers visitors across channels to continue the conversation where it left off.

Why It Matters:
PERQ answers questions, books tours, and nurtures leads so your team can focus on closing leases. In fact, communities using PERQ’s interactive website tools book 32% more tours, with one client seeing a conversion rate jump from 2% to 30% after adding PERQ to their PPC strategy.

Reduces cost per lease

While most apartment advertising strategies focus on cost per click, PERQ’s PPC management is designed to reduce your cost per lease. Our strategy optimizes the full marketing funnel, driving high-quality traffic and nurturing leads automatically. Combine PPC with PERQ’s interactive platform, and you gain an automated top-of-funnel system that converts more leads with less effort.

Why It Matters:

Our integrated approach converts at a higher rate than traditional PPC. In one case, PERQ software drove 60% of all web traffic-to-lead conversions, significantly improving leasing performance while lowering acquisition costs.

Outperforms ILSs

Unlike static Internet Listing Services (ILSs), PERQ dynamically adjusts your PPC strategy to respond to real-time market conditions. When occupancy is high, we dial back spend. When it’s time to fill units, we lean in—with no long-term contracts to hold you back.

Why It Matters:
You gain control and agility. With experience managing over $5 million in annual PPC spend across 12,000+ units, PERQ confidently delivers results at scale while keeping your campaigns nimble and aligned with portfolio performance.

Streamlines top of funnel

Capture more apartment seekers and seamlessly guide them to schedule a tour. When combined with the PERQ platform, our PPC management creates a powerful leasing engine. Interactive tools and compelling calls to action boost ad engagement, while built-in tour scheduling and lead nurturing reduce reliance on your team.

Why It Matters:
PERQ’s on-site tour scheduler alone accounted for 26.3% of all scheduled tours in one case study. That’s real proof that our tools don’t just attract attention—they move renters to action.

Marketing ROI focus

PERQ increases lead capture across your website and automates tour conversion to reduce your overall marketing spend. We also re-engage cold leads and remarket to them in the next leasing cycle, with no extra work from your team.

Why It Matters:
Better leads. Higher conversions. Lower spend. With PERQ’s performance-driven PPC strategy, you generate more leases with less manual effort—and maximize ROI across the full leasing journey. Get started today and see why our multifamily PPC tools are trusted to deliver fast and high-quality leads.

Here’s How:

PERQ’s profound understanding of the industry has significantly impacted our marketing strategy, particularly in reducing our cost per lease and minimizing our reliance on Internet Listing Services (ILSs.)

Their strategic insights and innovative approach have proven invaluable in optimizing our marketing. We’ve witnessed a substantial reduction in our cost per lease due to their ability to implement cost-effective, results-driven campaigns. Their dedication to improving our marketing ROI has been evident through the impressive outcomes we’ve experienced.

Tracey Tyler
CMO, Makaan Investment Group

Multifamily PPC Management FAQs

I’ve never run ads for my multifamily units before but would love to. What do I need to get started?

The first thing to understand about PPC advertising is that you cannot just “set it and forget it.” PPC campaigns require constant management to ensure a good return on your investment.

You will then need to choose the platform/s to run your ads. Given its popularity and reach, Google Ads is the go-to choice for beginners. However, some other platforms like Meta Ad Manager can be also suitable if your target audience spends more time on social media.

Next, you will need to perform some keyword research, if you haven’t already, to determine how to attract your desired audience. You will also need to take some time to become familiar with the platform(s) you have chosen for digital advertising campaigns. Analyzing your competitor’s ads can also give you an idea of what is effective and what isn’t.

The final step is to establish your ad budget and launch your PPC campaigns. No matter the platform, this phase can be complex and demands both time and expertise. Start with a modest budget and proceed carefully.

Once you’re all set, you can leverage PERQ PCC tools to optimize and get the most out of your multifamily digital advertising.

How much of my marketing budget should go to my multifamily PPC strategy?

The answer to this question depends on many factors. How many leads are you needing to generate right now? What types of strategies have worked in the past? What is happening in your local market?

Each property management company’s PPC strategy is unique and changes over time. That is why we have designed our multifamily PPC management tool to help you adjust your budget as needed with data-informed reports, insights, and more. Click here to learn more about how to develop a PPC strategy that fits your business.

What platforms should I use to run my PPC campaigns and feature my multifamily community?

Google Ads is the most popular platform choice for PPC campaigns, but it may not always be the most cost-effective. There are also several social media choices, such as Twitter ads and Facebook and Instagram ads, as well as other search engines, such as Bing and Pinterest. PERQ’s PPC management solution will find the perfect blend of platforms to fit the specific needs and target audiences of your multifamily property.

I’d like to generate more leads. Do I really need to spend on multifamily PPC advertising?

PPC is your go-to source for generating leads fast, but that does not mean you have to commit the same percentage of your budget to it at all times. PPC advertising allows you to frequently adjust your ad spend to match both your changing budget and your need for leads.

At PERQ, we understand the need to use resources wisely. That’s why our multifamily digital marketing platform helps you enhance your funnel, maximize free and low-cost tools, and generate more leases for less.

Can PERQ use my existing campaigns, assets, ads, and keywords?

If any of your campaign assets, ads, or keywords have been successful, we will be happy to incorporate them into our platform and strategy, though we do not access them directly. We can also use your existing Google Analytics Conversion actions. In most cases, we build the ads from scratch based on the assets and information available on your website.

Do I have to make changes to my ad campaigns manually?

No. Our PERQ team takes care of everything, though you do have the option to attend our monthly reporting meetings. When we send out your monthly report, we also extend an invitation to schedule a meeting if desired.