I’ve never run ads for my multifamily units before but would love to. What do I need to get started?

The first thing to understand about PPC advertising is that you cannot just “set it and forget it.” PPC campaigns require constant management to ensure a good return on your investment. You will then need to choose the platform/s to run your ads. Given its popularity and reach, Google Ads is the go-to choice for beginners. However, some other platforms like Meta Ad Manager can be also suitable if your target audience spends more time on social media. Next, you will need to perform some keyword research, if you haven’t already, to determine how to attract your desired audience. You will also need to take some time to become familiar with the platform(s) you have chosen for digital advertising campaigns. Analyzing your competitor’s ads can also give you an idea of what is effective and what isn’t. The final step is to establish your ad budget and launch your PPC campaigns. No matter the platform, this phase can be complex and demands both time and expertise. Start with a modest budget and proceed carefully. Once you’re all set, you can leverage PERQ PCC tools to optimize and get the most out of your multifamily digital advertising.

How much of my marketing budget should go to my multifamily PPC strategy?

The answer to this question depends on many factors. How many leads are you needing to generate right now? What types of strategies have worked in the past? What is happening in your local market? Each property management company's PPC strategy is unique and changes over time. That is why we have designed our multifamily PPC management tool to help you adjust your budget as needed with data-informed reports, insights, and more. Click here to learn more about how to develop a PPC strategy that fits your business.

What platforms should I use to run my PPC campaigns and feature my multifamily community?

Google Ads is the most popular platform choice for PPC campaigns, but it may not always be the most cost-effective. There are also several social media choices, such as Twitter ads and Facebook and Instagram ads, as well as other search engines, such as Bing and Pinterest. PERQ’s PPC management solution will find the perfect blend of platforms to fit the specific needs and target audiences of your multifamily property.

I’d like to generate more leads. Do I really need to spend on multifamily PPC advertising?

PPC is your go-to source for generating leads fast, but that does not mean you have to commit the same percentage of your budget to it at all times. PPC advertising allows you to frequently adjust your ad spend to match both your changing budget and your need for leads. At PERQ, we understand the need to use resources wisely. That's why our multifamily digital marketing platform helps you enhance your funnel, maximize free and low-cost tools, and generate more leases for less.

Can PERQ use my existing campaigns, assets, ads, and keywords?

If any of your campaign assets, ads, or keywords have been successful, we will be happy to incorporate them into our platform and strategy, though we do not access them directly. We can also use your existing Google Analytics Conversion actions. In most cases, we build the ads from scratch based on the assets and information available on your website.

Do I have to make changes to my ad campaigns manually?

No. Our PERQ team takes care of everything, though you do have the option to attend our monthly reporting meetings. When we send out your monthly report, we also extend an invitation to schedule a meeting if desired.

Lead Generation & PPC Advertising

Smarter Multifamily PPC Ad Spend Strategy for Lower Cost Per Lease

Pay-per-click (PPC) advertising can be a powerful tool for increasing the online visibility of your multifamily property. However, since you pay every time the ad is clicked, balancing advertising budget limitations with your need for more leads can be difficult. PERQ’s proprietary PPC management processes and AI technology are purpose-built for multifamily, giving us a unique edge at driving the right traffic to your communities at a lower cost per lease.

Man and woman high-fiving, expressing celebration

Why Choose Our Multifamily Pay-Per-Click Ad Management Service

Fill units faster with a PPC advertising strategy that optimizes your digital marketing campaigns on leading platforms such as Google, Facebook, YouTube, and Instagram.

AI Driven Conversations

Give your prospects 24/7 access to answers! PERQ’s conversational AI works on your website, SMS, email, Google business profile, and can convert inbound prospect phone calls to text exchanges. PERQ’s AI uses natural language, not menus, and remembers visitors across channels to pick up the conversation where it left off.

Why It Matters:
PERQ frees up your onsite team members for closing leases. And, because PERQ is always on it gets every prospective renter the answers they need immediately.

Reduces cost per lead and lease | PERQ AI Leasing Assistant

Reduces cost per lease

While most apartment advertising strategies focus on cost per click, PERQ’s approach optimizes your funnel to get you a lower cost per lease. And, when you employ our complete marketing platform, you get an automated top-of-funnel marketing strategy that gets you more leases for less work and costs.

Outperforms ILSs

Rather than a set-it-and-forget-it approach, PERQ’s PPC management dynamically adjusts to your market conditions. When a portfolio stabilizes, your multifamily PPC spend can be adjusted, while other advertising approaches have contracts that prevent your digital marketing strategy from being nimble.

Streamlines top of funnel

Capture more apartment seekers and move them to tour. When you use PERQ PPC management with the PERQ platform, you create a powerful lease magnet. PERQ’s interactive renter tools supercharge your ad conversion rates with premium content and calls to action, while our integrated tour scheduling and lead nurturing remove the need for team involvement, saving time and money.

Marketing ROI focus

PERQ’s increased lead capture from your website and automated tour conversion from all your lead sources reduce your overall marketing spend. Further, PERQ reactivates lost leads and automatically markets them in the next leasing cycle with no work from your team. Get started today and see why our multifamily PPC tools are trusted to deliver fast and high-quality leads.

Here’s How:

Blended multifamily ad types

PERQ chooses the best digital advertising platforms for your PMC to maximize conversion rates. By combining search ads, retargeting, and advanced geofencing to restrict your ads to relevant areas, we boost your PPC campaigns across platforms like Google Ads, YouTube Ads, and Meta Ad Manager—helping you get more out of your marketing with less effort.

Varied creative and CTAs

PERQ’s multifamily PPC management can be combined with our interactive renter tools on your website to offer compelling CTAs with each and every impression that supercharge conversion to tour.

PERQ-powered attribution

Maximize your ROI on marketing with PERQ’s clear attribution tracking that helps you impact your overall marketing ROI by identifying underperforming lead sources and driving down the cost per lease.

Reporting and recommendations

Understand historical performance and get real-time marketing spend recommendations based on occupancy and upcoming exposure.

PERQ’s profound understanding of the industry has significantly impacted our marketing strategy, particularly in reducing our cost per lease and minimizing our reliance on Internet Listing Services (ILSs.)

Their strategic insights and innovative approach have proven invaluable in optimizing our marketing. We’ve witnessed a substantial reduction in our cost per lease due to their ability to implement cost-effective, results-driven campaigns. Their dedication to improving our marketing ROI has been evident through the impressive outcomes we’ve experienced.
Tracey Tyler
CMO, Makaan Investment Group

Ready to Learn More?

PERQ, the multifamily platform that helps PMCs achieve high occupancy with less work and cost can help you achieve top-of-funnel excellence.

Boost Your PPC Results with PERQ

Multifamily PPC Management FAQs

I’ve never run ads for my multifamily units before but would love to. What do I need to get started?: The first thing to understand about PPC advertising is that you cannot just “set it and forget it.” PPC campaigns require constant management to ensure a good return on your investment.

You will then need to choose the platform/s to run your ads. Given its popularity and reach, Google Ads is the go-to choice for beginners. However, some other platforms like Meta Ad Manager can be also suitable if your target audience spends more time on social media.

Next, you will need to perform some keyword research, if you haven’t already, to determine how to attract your desired audience. You will also need to take some time to become familiar with the platform(s) you have chosen for digital advertising campaigns. Analyzing your competitor’s ads can also give you an idea of what is effective and what isn’t.

The final step is to establish your ad budget and launch your PPC campaigns. No matter the platform, this phase can be complex and demands both time and expertise. Start with a modest budget and proceed carefully.

Once you’re all set, you can leverage PERQ PCC tools to optimize and get the most out of your multifamily digital advertising.
How much of my marketing budget should go to my multifamily PPC strategy?: The answer to this question depends on many factors. How many leads are you needing to generate right now? What types of strategies have worked in the past? What is happening in your local market?

Each property management company’s PPC strategy is unique and changes over time. That is why we have designed our multifamily PPC management tool to help you adjust your budget as needed with data-informed reports, insights, and more. Click here to learn more about how to develop a PPC strategy that fits your business.
What platforms should I use to run my PPC campaigns and feature my multifamily community?: Google Ads is the most popular platform choice for PPC campaigns, but it may not always be the most cost-effective. There are also several social media choices, such as Twitter ads and Facebook and Instagram ads, as well as other search engines, such as Bing and Pinterest. PERQ’s PPC management solution will find the perfect blend of platforms to fit the specific needs and target audiences of your multifamily property.
I’d like to generate more leads. Do I really need to spend on multifamily PPC advertising?: PPC is your go-to source for generating leads fast, but that does not mean you have to commit the same percentage of your budget to it at all times. PPC advertising allows you to frequently adjust your ad spend to match both your changing budget and your need for leads.

At PERQ, we understand the need to use resources wisely. That’s why our multifamily digital marketing platform helps you enhance your funnel, maximize free and low-cost tools, and generate more leases for less.
Can PERQ use my existing campaigns, assets, ads, and keywords?: If any of your campaign assets, ads, or keywords have been successful, we will be happy to incorporate them into our platform and strategy, though we do not access them directly. We can also use your existing Google Analytics Conversion actions. In most cases, we build the ads from scratch based on the assets and information available on your website.
Do I have to make changes to my ad campaigns manually?: No. Our PERQ team takes care of everything, though you do have the option to attend our monthly reporting meetings. When we send out your monthly report, we also extend an invitation to schedule a meeting if desired.