Engage.

Nurture. Convert.

PERQ is a next-generation technology that goes beyond a leasing assistant to engage, nurture and convert website visitors and leads from across your lead sources using the latest in AI technology. PERQ has a decision engine, or artificial intelligence brain, that powers everything it does. That brain drives PERQ’s capabilities for each and every lead to enhance the prospect experience and convert leads to leases.

Increase your conversions, save time, decrease advertising spend, and create a better experience for your prospects all with one complete platform. See it in action.

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Increase Website Conversions

With PERQ, interactive experiences on your website engage and educate your leads while capturing important insights about their preferences.

Why It Matters: Higher engagement results in more leads from site visits. And, a more complete renter card enables better follow up by your team. More leads from visitors and higher conversion to tour — all without any work from your team— saves time and money!

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24/7 Assistance Across Channels

PERQ has 3 leasing assistants that handle questions 24/7, using natural language processing to converse with your prospects, saving your team time and giving prospects a seamless experience across your website, via SMS and email.

Why It Matters: PERQ takes on the work to educate and answer questions for your prospects and because PERQ remembers prospects across channels, it can pick up the conversation where it left off, providing the prospects with the best possible experience. PERQ gives each and every prospective renter exactly what they need while your team saves time from repetitive tasks.

Personalized Automated Nurture

PERQ proactively reaches out to your leads with a personalized combination of SMS and email messages to entice and re-engage prospects at just the right times across their rental journey. Each touch offers a compelling CTA and the cadence and content adapts based on the information PERQ collects about them.

Why It Matters: PERQ’s best practice approach to nurturing expertly handles outreach to your leads, to save your team time and increase conversion to tour. PERQ continuously works to nurture and convert leads from your lead sources and intelligently passes leads when they’re ready to speak to a member of your team.

cross-channel nurture

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Lead Source Integrations

PERQ extends its power to your lead sources. With the power and flexibility to connect your lead sources via API technology or email parsing, PERQ works leads to conversion using our best-in-class nurturing approaches. Now you can nurture at scale without any work from your team.

Why It Matters: Because PERQ can connect your lead sources, you’ll be able to leverage PERQ’s best-in-class nurturing approach to give every lead what they need, regardless of lead source. The result: higher conversions to tour and less wasted lead spend!

Intelligent Handoff to Your Leasing Agent

PERQ knows just the right time to hand off the leads to the leasing agent and elegantly passes the lead, along with all the insights we’ve gathered into the CRM for the onsite team to work.

Why It Matters: With PERQ, you get more from your leasing team by focusing their efforts on the activities where relationship building and the human element are critical. PERQ picks up the rest, saving time and optimizing the resources you have to ensure better results.

PERQ Nurture Timeline

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Powerful Renter Insights

PERQ collects insightful data, including full-funnel attribution tracking, to help your marketing team make important business decisions. With PERQ, your team is more informed with access to our PERQ reporting portal, automated reporting emails, and a super-charged Google Analytics account.

Why It Matters: PERQ’s data is a powerful source of intelligence for your leasing team that needs to understand supply and demand, prospect budgets, and lead source performance to make better decisions about rent growth and marketing spend.

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The leads that have been nurtured by PERQ are more qualified by the time they end up in my email and I don’t feel like I’m getting leads that are a waste of my time anymore. I LOVE everything about PERQ!!!

Robin K. Frye

Property Manager, Blankenbaker Crossings Apartments

PERQ Saves Time and Money

PERQ enables you to expertly handle every lead without having to staff up or overwork your team. And, because PERQ does it using the latest technology and marketing approaches, you’ll see better conversions —from your website, lead sources, and tours—allowing you to fine tune your marketing spend and reduce wasted budget.

Resources

SuperHuman: How Leasing AI Supports Multifamily Teams

If only you could clone yourself or add more hours to your day, right? It turns out you can.

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An Inside Look: Renter Data and Trends

A whole new generation of renters is entering the market; PMCs benefit from insights on today’s modern renter. To help, PERQ analyzed over 10 million rental prospect interactions via our platform. The findings are interesting, compelling, and sometimes surprising.

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Why CRM Isn’t Always the Answer

CRM is not built to help multifamily teams manage all the leads in their funnel. So what’s the solution?

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