This Week in Marketing Tech

By: Felicia Savage


Every week there are new developments in the tech world.  It is important to keep up with what’s new and what works. Here’s what you should have heard about this week.


The gaming market is booming, and there have been some interesting things happening recently. Here’s what you should pay attention to.

  • Amazon Buys Double Helix

There have been rumors about Amazon getting into game consoles. While these are just rumors, Amazon did buy Double Helix Games. To learn more, check out Dave Smith’s article about Amazon’s purchase.

The creator of the oddly successful Flappy Bird game announced on February 8 that he would be removing Flappy Bird.

This comes a quite a shock to many people because the game was so successful. According to Nguyen, the Flappy Bird game was making around $50,000 a day on advertising. There’s been a lot of speculation about why Nguyen removed the game.  Check out Charles Poladian’s look at Nguyen on International Business Times site, or join the conversation on Twitter.

  • Zynga Looks to NaturalMotion for Innovation in Mobile Gaming

Zynga, the creator of FarmVille, Words With Friends, and other games, recently bought NaturalMotion, hoping to use its expertise to take Zynga’s games to the next level. For more info, check out Taylor Hatmaker’s interview with Torsten Reil.

Tech and Devices

Here is the latest on the new tech and gadgets that are out there.

  • Pebble Smartwatch

The Pebble smartwatch is becoming more user-friendly with new apps specifically designed for the device. Check out Adriana Lee’s article about the Pebble and how it’s evolving.

  • Apple Smartwatch

There has been plenty of speculation about what the new Apple Smartwatch will look like, and Dan Rowinski is keeping the conversation alive by discussing the new hire that Apple is hoping to make. Want to read more? Check out his article.