One of my client’s this week had a coming out party of sorts. A party to celebrate their transition from a direct marketing company into a digital marketing & software business. The name is PERQ. You may not be familiar with them as PERQ, but if you are involved in the Indy tech & entrepreneurial scene you certainly are! Formerly CIK, with various subsidiaries, PERQ is an innovative and high energy company on the cutting edge of marrying the parts of traditional direct mail marketing that still work with the wild west aspects of the digital age all with the singular goal to drive greater value to their clients. Not lost, however, on PERQ is the importance of cultivating a great company culture along the way.