Consumers started the transition to online shopping long before lockdown made it a necessity. With the influx of online leads, it can be challenging to manage all of the opportunities from the website while maintaining good relationships with customers shopping on-site. Lease automation, however, simplifies the process.
In this episode of The Bridge podcast, Andy Medley and former co-host Fabian Rodriguez talk with Robert Lee, Director of Operations Programming from Hy.ly as he shares his perspective on how to reduce the burden on the sales team through the power of lead nurture and automation.
Prioritization of leads can be difficult and sales teams can’t be on the computer all day while prospects are coming in to tour. Lee explains how using data and lead scoring in automation allows properties to let the prospect “self-service” their research journey while also being able to tend to the customers who are visiting the property in-person. Both options allow the leasing teams to build the personal relationship with the lead and ultimately turn them into a lease.
Check out this episode of The Bridge podcast now if you want to learn how to personalize the renting journey by using lead nurture and lease automation.
The Bridge is available wherever you get your podcasts including, Apple Podcast, Google Podcast, and Spotify. You can see all of the episodes, on your podcast app of choice by visiting this link.
Resources and Links Discussed
Additional Multifamily Resources
- Listen in on the best video practices and transitioning to virtual property tours to get more leases.
- Empower your team with the best digital leasing practices and tips with this guide.
- Equip your business with this multifamily digital marketing resources checklist.
- Make your website the top lead and leasing source with PERQ’s multifamily renter software.