Eliminate costly lead sources with our multifamily marketing solutions
As multifamily’s leading digital marketing platform, PERQ combines predictive PPC management, conversational AI, automated follow-up and nurture, lead reactivation, and powerful website and Google Business Profile tools into one complete solution. Capture and convert more low and no-cost leads for your multifamily communities, helping you achieve occupancy goals with less work and cost.
Fill your units faster with a predictive pay-per-click (PPC) strategy that automatically adjusts spending based on your community’s occupancy needs. PERQ’s predictive advertising tools optimize your ad spend across platforms, ensuring the right prospects are driven to your website when it matters most.
Why It Matters:
Predictive advertising is one of our most advanced multifamily solutions. It takes the guesswork out of your ad campaigns by anticipating demand. These tools help you save on advertising costs during high occupancy periods and ramp up your efforts when you need more leads. This approach not only maximizes your budget; it also keeps your occupancy levels stable year-round.
Give your prospects 24/7 access to answers! PERQ’s conversational AI works on your website, SMS, and email, and can convert inbound prospect phone calls to text exchanges. PERQ’s AI uses natural language, not menus, and remembers visitors across channels to pick up the conversation where it left off.
Why it Matters:
By automating prospect interactions, this multifamily solution frees up your team to focus on closing leases. With 24/7 availability, prospective renters always get the information they need instantly, enhancing their experience and increasing your chances of conversion.
Instantly engage prospects and provide answers across multiple channels with PERQ’s AI Leasing Assistant. By delivering consistent and personalized communication, this tool drives better results than a traditional leasing assistant, helping you convert more leads into leases for your multifamily community.
Why it Matters:
This multifamily marketing solution uses PERQ’s proprietary technology to automate routine interactions and allow your team to focus on converting qualified leads. With 24/7 availability, the AI Leasing Assistant ensures no prospect is overlooked, improving your leasing efficiency and boosting occupancy rates.
Automate personalized follow-up and nurture leads effortlessly.
Send triggered follow-up messages and nurture outreach automatically with AI Nurture Technology. Personalized SMS and email communications are based on each prospect’s behavior and preferences, ensuring they get the right information at the right time. And, PERQ automatically reactivates previously lost leads, helping you secure more tours and leases from your existing database.
Why it Matters:
Automating follow-up and lead reactivation keeps prospects engaged and increases your chances of conversion. This multifamily solution allows your team to focus on closing more leases with less effort.
Easily manage tour scheduling, rescheduling, appointment reminders, and follow-up nurturing with an integrated multifamily solution that streamlines your appointment calendar. Prospects can book tours directly from your website, Google Business Profile, and other channels, reducing friction and encouraging more prospects to take the next step toward leasing.
Why it Matters:
A seamless tour scheduling process boosts engagement and drives more qualified leads to visit your property, increasing your chances of signing leases. By automating this step, your team can focus on providing an excellent in-person experience, leading to higher occupancy rates.
Convert more leads while reducing your team’s workload.
Create a dynamic website experience that turns more leads into tours without requiring more from your hard-working team. PERQ offers engaging digital tools that allow visitors to explore your community in an interactive, exciting format. This multifamily solution customizes each renter’s journey by recommending a personalized next best action to maintain their interest as they move through your website.
Why it Matters:
Automating the lead to tour process via your website reduces your reliance on paid lead sources, driving down the cost per lease. Plus, our educational, interactive tools ensure prospects are qualified and primed to sign a lease after engaging with your on-site team.
Capture more leads and increase qualified lead-to-tour conversions.
PERQ transforms your Google Business Profile (GBP) into a lead and lease magnet with the only multifamily marketing solution that allows you to book tours directly from your GBP. Our optimization tools ensure your profile remains fresh and relevant, increasing your online visibility and attracting more qualified leads.
Why it Matters:
Most prospective renters use online tools for their apartment search, so our automated GBP optimization tools provide instant, 24/7 access to the information they are looking for. They can also schedule a tour without leaving the page. CRM calendar integration streamlines the booking process for your team, saving resources and driving down cost-per-lease.
PERQ’s multifamily marketing solutions integrate effortlessly with your CRM, website, and lead sources to ensure smooth data flow. These integrations allow for accurate lead source tracking, seamless lead handoff, and efficient marketing funnel management, ensuring that your technology stack works together to drive better results.
Why it Matters:
Integrations eliminate manual data entry, reduce errors, and ensure that all your tools work in harmony. This leads to more accurate reporting, better decision-making, and ultimately, more leases with less effort.
We have been able to drop lead sources and, at the assets where we’ve done that, we’re running under budget on marketing by a couple thousand dollars a month.
Anna Shea Sr. Director of Marketing, Laramar
Frequently Asked Questions About Our Multifamily Solutions
I’m ready to schedule a demo. What happens next?
After you provide some basic contact information, a PERQ team member will reach out to set up your 90-day trial. Then, watch as our platform transforms your marketing efforts to help you achieve your occupancy goals with less work and cost.
Do I need any technical knowledge to integrate these tools with my own property management platforms (ex: website, Google Business Profile)?
No. Our knowledgeable team has helped hundreds of property management companies integrate PERQ into their existing systems. We walk you through the process step-by-step.
How long will PERQ multifamily solutions take to start capturing more leads?
What other multifamily products do you integrate with?
We believe property management companies should be able to build a tech stack that meets their unique needs. Click here to see our growing list of integrations, including PMS, CRMS, ILS, and website experiences.
How do you determine when a lead is ready for the leasing team?
PERQ’s automated system sends a lead to the leasing team when the prospect completes one of three actions: scheduling a tour, asking a question the conversational AI does not have the information to answer, or requesting to speak to an agent.
How would a prospect come across PERQ? Is it just on the website?
PERQ’s multifamily solutions integrate seamlessly throughout your digital marketing platforms. A prospect may encounter our PPC ad in search results, our tour scheduler on your Google Business profile, our leasing assistant on your website, and our automated nurture emails in their inbox. These connections are essential for accurate lead source tracking, smooth lead handoff, and a more unified experience for your prospects.
How does PERQ handle source attribution?
We will provide you with an automatically generated lead analysis report that helps you easily identify which lead sources (website, email, Google, etc.) are performing well and which are not. This way, you can make marketing budget decisions based on data, not guesswork.
What if we need more leads?
PERQ helps property management companies generate more leads at lower cost in three key ways:
Smarter advertising through dynamic ad management that adapts to your occupancy goals
Transforming your website into a lead magnet through interactive renter tools and experiences
Optimizing your Google Business Profile to grab leads who are at a high level of interest
What if we have too many tours?
PERQ’s AI tour manager handles scheduling and appointment reminders to streamline your appointment calendar. Consider offering virtual tours (which can also be scheduled through PERQ) to offer greater flexibility for your team and your prospects.
AI tour manager: Whether it’s in person, self-guided or virtual, PERQ handles scheduling and appointment reminders for your tours. Streamline your appointment calendar with our integrated solution.
How does PERQ increase conversion?
Our software boosts conversions by automating the leasing process, so your team can focus on qualified leads. In today’s multifamily market, maximizing efficiency is essential, and our platform does just that—helping your team work smarter with tools and insights designed to turn leads into residents.
At what point does PERQ give up on a lead, deem it unqualified, or pass it to the team to work?
The PERQ marketing platform does not give up on a lead. If the prospect becomes unresponsive or is past their move-in date, they are automatically moved into the lead reactivation cycle. They will then receive 1-2 emails per month until they opt out. The lead is only passed on to a team member if they schedule a tour, ask a question the conversational AI does not have the information to answer, or request to speak to an agent.
What makes PERQ different from other solutions?
PERQ’s multifamily solutions offer a tailored approach to marketing because we recognize that each property management company and its community has its own needs. For instance, our menu dynamically adapts based on a visitor’s journey through your website, suggesting personalized next steps to keep them engaged. Our conversational AI ensures real-time, friendly interactions wherever your prospects are, meeting them when it matters most. Additionally, PERQ’s AI Nurture Science™ leverages SMS and email messaging to drive conversions at optimal moments along the rental journey. Schedule a demo today to experience the PERQ difference for yourself!
The Multifamily Marketing Quarterly (MMQ) reports are the leading educational resource for the multifamily industry. Each quarter, PERQ releases the latest data report to reveal benchmarks and emerging trends. Download the latest report here or browse our archives for practical insights to take your multifamily marketing to the next level.
Published annually, this is the industry’s most comprehensive look at renter preferences. We analyze more than 10 million consumer data points to identify the changing needs of today’s renters and get insights into what prospects in each region are looking for in their next community.
So you’re in the market for an automation solution for multifamily leads. Whether you’re considering one for the first time or you’re contemplating replacing the automated emails, leasing assistants or chatbot you currently have in place, there is a lot to consider. Here’s a buyer’s guide to help you through the process of buying the perfect multifamily automation tool.
