Learning Sales Enablement: The Bridge Podcast

By: Kristy Esch

Known for her many years of writing long and short form articles for the multifamily industry. Her amazing writing continues to shine in other industries.

For many marketers, sales enablement is a newer marketing discipline. Irina Soriano describes it as the strategic use of people, processes and technology operating together to improve sales productivity and increase revenue. 


As the Head of Enablement for Seismic, she would know a thing or two about sales enablement. Seismic is the global leader in sales enablement providing storytelling platforms to increase productivity and effectiveness across sales and marketing. 


Learn from Irina as she breaks down the basics to this now fundamental discipline while giving listeners a plan to start. You’ll also hear how impactful it is to give back to the sales enablement community by networking and sharing ideas with other like-minded marketers and sales teams. 

[fusebox_track_player url=”https://link.chtbl.com/Seismic-Irina-Soriano” title=”Learning Sales Enablement Without a Playbook | Irina Soriano” social_linkedin=”true” ]


Key Takeaways to Learning Sales Enablement


  • Build a business case for sales enablement to secure a budget from stakeholders. 
  • Lean into those with sales enablement experience to foster your own growth. 
  • Start by focusing on one area of enablement at a time such as onboarding new hires.


Sales Enablement Resources


Sales Enablement Society

Sales and the City: Irina Soriano Blog

How to Run a Smooth Sales Technology Implementation




Connect with Irina Soriano

Connect with Andy

Connect with Muhammad