Top multifamily conferences to attend in 2025: your curated guide.
The multifamily industry continues to evolve rapidly with new technology trends, market shifts, and changing consumer expectations. Whether you’re a property owner, marketer, developer, or industry professional, staying up to date with the latest trends and networking with peers is crucial for success in this industry. A wide variety of multifamily events promise to provide insights, strategies, and opportunities for growth. Let’s explore some of 2025’s top multifamily conferences and events.
1. RETCON
Dates: March 10-12, 2025
Location: MGM Grand, Las Vegas, NV
Pricing: $2495, with limited free passes available, depending on eligibility
Website: https://retconference.com/usa
Overview
RETCON is a must-attend event for anyone interested in the intersection of real estate and technological innovation. This conference provides a dynamic platform for multifamily professionals, property management leaders, and technology innovators to explore cutting-edge solutions transforming the apartment industry. Featuring a standout roster of keynote speakers and in-depth panel discussions, RETCON offers attendees a comprehensive look at emerging technologies revolutionizing how multifamily properties are managed, operated, and experienced.
Who Should Attend?
RETCON is designed for:
- Real estate technology professionals
- Multifamily property owners and operators
- Innovation and digital transformation leaders
- Property management executives
- Technology solution providers
- Leasing and operations managers
- Investors interested in PropTech innovations
- Digital strategy professionals in the real estate sector
Event Recap
The conference revealed vital insights into the future of multifamily operations, emphasizing technology as an enabler that simplifies processes while enhancing human interactions. Discussions centered on operational centralization, strategic technology adoption, and the role of AI as a supportive assistant rather than a replacement for human teams. Speakers explored the importance of a hospitality-driven approach to property management, highlighting the need for data-driven decision-making and rapid response capabilities. The event underscored the value of building flexible tech ecosystems and maintaining a delicate balance between technological innovation and genuine human connection.
2. Multifamily Social Media Summit
Dates: March 12-14, 2025
Location: The Meritage Hotel and Spa, Napa, CA
Pricing: $895-$995, depending on ticket type
Website: https://www.multifamily-social-media.com
Overview
The Multifamily Social Media Summit (SMS) has become a key event for marketing professionals looking to enhance their digital engagement strategies. The conference brings together top industry experts and social media specialists to explore digital marketing in residential real estate. Participants will gain insights into using platforms like Instagram, Facebook, LinkedIn, TikTok, and YouTube to create engaging content, improve marketing campaigns, and build strong online communities. The summit focuses on helping professionals effectively attract and retain residents in today’s digital marketplace, providing practical strategies for navigating the ever-evolving world of social media marketing.
Who Should Attend?
The SMS summit is designed for:
- Multifamily marketing professionals
- Digital marketing specialists in real estate
- Social media managers for apartment communities
- Property management marketing teams
- Leasing directors and communications professionals
- Real estate brand strategists
- Content creators in the multifamily industry
- Marketing technology specialists
Event Recap
The SMS 2025 conference revealed transformative insights into how social media, AI, and multifamily marketing intersect. Workshops and executive sessions explored innovative strategies for content creation, including creative partnerships and AI-powered techniques. Key focus areas included leveraging AI for marketing campaigns, building trust through enhanced online reputation, and examining the strategic balance of artificial intelligence in multifamily operations. Speakers and panels delved into AI’s potential to support critical functions like lead generation, billing, and resident experience while addressing governance and regulatory complexities. The event underscored the importance of creative content strategies, technological innovation, and maintaining authentic connections in an increasingly digital marketing landscape.
3. AIM (Apartment Internet Marketing)
Dates: May 4-7, 2025
Location: Hyatt Regency Huntington Beach Resort & Spa, Huntington Beach, CA
Pricing: AIM Conference® Owner/ Property Management LC: $1495 per ticket; AIM Conference Vendor Partner: $7500
Website: https://www.aimconf.com
Overview
The Apartment Internet Marketing (AIM) Conference is a pivotal multifamily event for industry leaders and marketing professionals seeking to revolutionize their digital rental strategies. Scheduled for May 4-7, 2025, this conference offers a comprehensive exploration of cutting-edge marketing tools and best practices designed to empower property management teams and enhance the resident leasing experience. With a unique focus on meaningful conversations and relationship building, AIM transcends traditional trade show formats, providing multifamily professionals with an immersive platform to discover innovative approaches to apartment industry marketing.
PERQ will be an exhibitor at AIM 2025. Come chat with our team!
Who Should Attend?
AIM maintains an exclusive attendance policy, limited strictly to the following:
- Owners of multifamily communities
- Managers of apartment properties
- Operators of multifamily residential properties
- Approved conference sponsors
“AIM Conference…is a “must attend” for savvy marketers. There’s enough content to serve the seasoned marketer and the newbie, both traditional topics and cutting-edge. Vendor attendance is more focused on conversations and relationship building, less of a trade-show floor. Attendees are really welcoming, and although it feels like a big event, it’s really easy to meet new people and build new networks.”
Janet rosseth, founder & CMO of Cadence Marketing Solutions, LLC
4. NAA Apartmentalize
Dates: June 11-13, 2025
Location: Las Vegas Convention Center, Las Vegas, NV
Pricing: Advance ticket for members: $$1,080 (see website for all registration options)
Website: https://naahq.org/apartmentalize
Overview
NAA Apartmentalize is the leading multifamily event of 2025, attracting thousands of industry leaders to explore the evolving world of residential real estate. Taking place from June 11-13, this three-day conference is a crucial meeting point for apartment industry decision-makers. It provides an exceptional platform for discovering the latest trends, innovative products, and breakthrough solutions. Participants will dive into key topics, including advanced leasing strategies and emerging marketing technologies, gaining practical insights to help their organizations stay competitive and forward-thinking.
PERQ will be an exhibitor at Apartmentalize 2025. Come chat with our team!
Who Should Attend?
NAA Apartmentalize is designed for:
- Multifamily property owners and operators
- Senior leaders and executives in the apartment industry
- Property management professionals
- Marketing directors and managers
- Leasing agents and regional managers
- Real estate investors
- Technology and service providers specializing in multifamily solutions
“NAA Apartmentalize is a great place for marketers to attend along with their senior leaders. Attending with regional managers, other department heads, and C-suite provides the ability to divide and cover far more topics, sessions, and vendors. Leave a little time at the end to debrief together and plan what you’ll do with the new material and ideas you’ve noted. If you go solo, be sure to attend morning or evening events. There are many vendors who are more than willing to introduce you to others so you don’t feel so isolated while attending.”
Janet Rosseth, Founder & CMO of Cadence Marketing Solutions LLC
5. Multifamily Women Summit
Dates: September 10-11, 2025
Location: Phoenix, AZ
Pricing: Multifamily Professionals: $1497 early bird pricing; Multifamily Vendors: $4497
Website: https://multifamilywomen.com
Overview
The 2025 Multifamily Women Summit is a strategic platform designed to empower professional women in the multifamily industry. Beyond a traditional conference, the event offers comprehensive professional development for leaders at all levels. Participants will engage in targeted sessions on leadership, operational excellence, and industry innovation, focusing on practical tools and measurable outcomes. The summit creates a dynamic environment for collaborative learning by bringing together executives and emerging professionals. Networking opportunities, workshops, and strategic discussions emphasize talent development and drive organizational success in a competitive industry.
Who Should Attend?
The Multifamily Women Summit is ideal for:
- C-suite executives in multifamily operations
- Vice presidents and directors
- Founders and organizational leaders
- Emerging women leaders in real estate
- Marketing and innovation professionals
- Team development specialists
- Operational excellence managers
- Strategic growth leaders in the multifamily sector
This summit offers a unique opportunity for professionals to gain actionable insights, build meaningful connections, and position themselves and their organizations for sustained success in a dynamic industry landscape.
6. NMHC OPTECH
Dates: November 17-19, 2025
Location: MGM Grand Hotel & Casino, Las Vegas, NV
Pricing: refer to the website for registration details
Website: https://www.nmhc.org/meetings/calendar/OPTECH/2025-optech-conference-expo
Overview
The NMHC OPTECH Conference & Expo is a key event for multifamily professionals looking to explore cutting-edge technology in real estate. Taking place from November 17-19, 2025, the conference is open to both NMHC members and non-members, creating an engaging space for learning and networking. Attendees will discover a wide range of educational experiences, including focused roundtable talks, detailed property and revenue management workshops, and presentations by top industry experts. The expansive exhibit hall will feature the newest operational and technological solutions, giving participants a clear picture of the innovations transforming the apartment industry.
Who Should Attend?
NMHC OPTECH is designed for:
- Executive-level decision-makers in multifamily operations
- Senior leadership across property management organizations
- Technology directors and innovation strategists
- Owners and operators of residential communities
- Revenue management professionals
- Strategic leaders exploring technological advancements
- Multifamily technology solution providers
- Investors interested in operational innovation
This conference provides a unique opportunity for multifamily professionals to expand their technological expertise, network with industry peers, and discover transformative solutions to take their property to the next level.
Final Thoughts on 2025’s Multifamily Conferences
This year’s multifamily conferences highlight the critical importance of strategic professional development in a rapidly evolving industry. These events offer more than networking—they provide crucial insights into emerging technologies, marketing strategies, and operational innovations. By carefully selecting conferences that align with growth objectives, professionals can stay ahead of property industry trends, build meaningful connections, and develop the capabilities needed to thrive in a technology-driven marketplace. As the multifamily sector continues to transform, those who invest in continuous learning and remain adaptable will be best equipped to grow and thrive.
Note: This article is based on information available at the time of writing. Please refer to the respective event websites for the most accurate and up-to-date details.