Marcia Deem: “5 Things I Learned During My Time at PERQ”5 min read
I made it! I’ve been at PERQ for around 2 months now and it definitely feels like home. I joined the Marketing team in June as Marketing Events Manager — where I develop event strategies to generate brand awareness and help drive more sales. It’s been pretty awesome!
I’ve learned a few things about the company and its culture over the last 2 months. Here are a few of the things I’ve learned so far!
1. The Work Hard, Play Hard Philosophy is Not a Joke!
There’s no denying that we get s**t done! It’s fast-paced and there’s always something new to learn! Still, PERQ-ers know how to have fun too.
From water balloon tosses and beers on Fridays to planned pitch-ins and office relays, there’s always something going on. You are never bored, that’s for sure.
2. Every Single Person in the Building is Equally Important
Here at PERQ, upper management is good about making sure you understand how your specific role is tied to the company’s goals.
If you work at PERQ, your position was carefully thought out and planned. You were hand-selected because of your skills and cultural fit. Everyone is important.
3. I <3 Agile Marketing…wait, what’s Agile Marketing?
Scrum master, sprint, scope… Huh?? I didn’t know much about Agile Marketing before I started either. Thankfully, it’s not as complicated as it seems and seeing it in action is actually pretty cool.
For me personally, it’s been a great way to keep me organized, prioritize my tasks according to deadlines, and get an idea of what the rest of the team is working on and how it impacts my own projects.
If you’re interested in learning more about Agile Marketing, you can meet up with other marketers at one of Agile Marketing Indy’s monthly events. If, of course, you’re the type of person who prefers to conduct research on their own, Google will be your best friend!
4. Marketing Definitely Needed an Events Manager
…And I’m so glad they picked me! PERQ participates in so many trade shows and conferences for the Auto, Furniture and Multifamily industries, I’m not sure how they managed it all so well before me. Kudos to everyone that was involved in planning events before, because I’ve been crazy busy!
Planning, managing and executing all the pre/at/post-show details is not for everyone – deadlines, specs, sponsorships, integrated marketing campaigns, technical requirements, and an ever-expanding list of contacts from vendors and associations. It’s no wonder Event Planners are always on the list of most stressful jobs! Still, I absolutely love what I do!
5. I Get to Be Creative…Really!
Again, that’s expected when you are part of a marketing team. But PERQ takes its creativity to a whole new level! For example, at last year’s DSES Conference in Vegas, PERQ brought in zombies to act as hosts at their “Lead Forms Are Dead” themed cocktail party!
Being innovative is part of PERQ’s brand. We want to make sure that ’s how we ’re presenting ourselves at the different trade shows and conferences we attend.