Capture more leads. Reduce marketing costs. Fill units faster with PERQ.
Smarter multifamily marketing starts here.
Hitting your occupancy goals shouldn’t be this hard. Your marketing dollars aren’t delivering the ROI you need. Your leasing team is drowning in low-quality leads while high-potential prospects slip through the cracks. And your tech stack? It’s a fragmented collection of tools that don’t talk to each other.
You’re not alone—and there’s a better way forward.
During your trial, you will see how PERQ can:
Fill Units Faster – Convert more website visitors and existing leads into signed leases.
Reduce Marketing Spend – Cut cost-per-lease while improving lead quality.
Automate 24/7 Follow-Up – Never miss another lead with AI-powered nurturing across all channels.
Enhance Prospect Experience – Deliver personalized journeys that engage and convert.
Free Your Leasing Team – Eliminate repetitive tasks so your team can focus on high-value interactions.
PERQ is the only multifamily platform that combines data-driven PPC, conversational AI, and automated nurturing to achieve occupancy goals with less work and cost.
Unlike generic CRMs or one-size-fits-all marketing tools, PERQ was engineered from the ground up to solve the unique challenges of multifamily marketing and leasing. Our platform understands the specific journey prospects take when searching for their next home—and transforms that journey into more signed leases with less effort for your team.
Real Multifamily Marketing Results
2-3X More Tours with Less Work – PERQ’s lead-to-lease automation strategy delivers significantly more tours while reducing your team’s workload, letting them focus on high-value interactions that close leases.
129% More Website Leads – Convert more passive visitors into active prospects with AI-powered engagement tools that capture interest at the perfect moment—dramatically reducing your reliance on paid lead sources.
90% Increase in Lead-to-Tour Conversion – Stop wasting time on low-quality leads. PERQ qualifies, nurtures, and prepares prospects so when they request a tour, they’re genuinely ready to make a decision.
80% Reduction in Cost-Per-Lead – PERQ maximizes conversion from your website and unpaid channels, meaning you need fewer expensive paid leads to hit your occupancy targets—slashing your marketing spend.
64% Fewer Lost Leads – Never let another potential resident fall through the cracks. PERQ’s automated nurture and follow-up ensure every lead receives consistent, personalized attention until they’re ready to tour or apply.
“From pilot to launch and on, we have felt that the PERQ team is genuinely invested in our success.; it’s like having an extension of our own marketing team. Additionally, we are very pleased with the results we’re seeing so far, including a 20%+ increase in our prospect-to-visit conversion.”
Kelly Martelli
Multifamily Director of Marketing, Harbor Group
“PERQ saves our associates time, allowing them to focus on providing exceptional service to our current residents. The 24/7 chatbot ensures no lead goes unanswered, engaging with 541 prospects outside of business hours in Q1 alone. This interactive tool has increased website visit duration by 161%, leading to higher conversion rates.”
Erica Sanchez
Regional Manager, Avenue5
“With PERQ, we are seeing more qualified traffic that converts at much higher rates, which is an important distinction. Our team didn’t need an influx of leads. We needed qualified leads to go to the teams.”
Vanessa Rodriguez
Director of Marketing, PEG
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The smart multifamily marketing platform—built for lead-to-lease success.
PERQ’s integrated features work together to create a seamless, automated leasing journey that guides prospects from their first interaction to a signed lease. Unlike disconnected point solutions, our platform provides a cohesive experience that captures, nurtures, and converts leads with minimal manual intervention—freeing your team to focus on high-value activities that close more leases and build meaningful resident relationships.
Convert
Advertise
Nurture
Localize
Automate
Engage
Multifamily Website Conversion
Create a dynamic website experience that turns more leads into tours without adding to your team’s workload. PERQ offers engaging digital tools that allow visitors to explore your community in an interactive, exciting format. This multifamily solution customizes each renter’s journey by recommending a personalized next best action to maintain their interest.
PPC Management
Get the right leads at the right time and fill units faster with a predictive pay-per-click strategy. PERQ’s advertising tools automatically adjust ad spend across platforms based on your community’s occupancy needs, ensuring the right prospects find your property exactly when you need them most.
Nurture Technology
Send triggered follow-up messages and automated nurture outreach. Personalized SMS and email communications are based on each prospect’s behavior and preferences, ensuring they get the right information at the right time. And, PERQ automatically reactivates previously lost leads, helping you secure more tours and leases from your existing database.
Google Business Profile
PERQ transforms your Google Business Profile (GBP) into a lead and lease magnet with the only multifamily marketing solution that allows you to book tours directly from your GBP. Our optimization tools ensure your profile remains fresh and relevant, increasing your online visibility and attracting more qualified leads.
AI Leasing Assistant
Instantly engage prospects and provide answers across multiple channels while freeing up your team. By delivering consistent and personalized communication, this tool drives better results than a traditional leasing assistant, helping you convert more leads into leases for your multifamily community.
AI Conversations
Engage prospects with seamless 24/7 support. PERQ’s conversational AI works on your website, SMS, and email, and can convert inbound prospect phone calls to text exchanges. It uses natural language, not menus, and remembers visitors across channels to pick up the conversation where it left off.
Why PERQ?
Because multifamily marketing shouldn’t be this hard. While other solutions address isolated parts of your marketing funnel, only PERQ delivers a comprehensive platform that transforms every stage of your leasing journey. By combining AI-powered lead engagement, automated nurturing, and data-driven advertising management, PERQ eliminates the gaps where prospects typically fall through.
The result? Higher conversion rates, lower marketing costs, and dramatically less work for your team.
Properties using PERQ consistently achieve better occupancy with fewer resources. The right technology doesn’t just add another tool to your stack—it fundamentally transforms how you convert prospects into residents.
PERQ isn’t just another multifamily marketing solution. It’s the last one you’ll need.
PERQ doesn’t simply solve one problem for one person—it transforms how your entire organization works together to achieve occupancy goals.
For Marketers
Finally gain complete visibility into which channels actually drive leases, not just leads. PERQ’s comprehensive analytics connect marketing investments directly to signed leases, enabling smarter budget allocation and continuously improving ROI. Automated nurturing means your campaigns keep working long after the first click, maximizing the value of every prospect.
For Leasing Agents
Focus on what you do best—building relationships and closing leases. PERQ automatically handles repetitive inquiries, qualification questions, and follow-up sequences, delivering prospects to your inbox when they’re genuinely tour-ready. With AI handling the heavy lifting of prospect communication, your time is reserved for high-value interactions that move the needle.
For Owners & Executives
Gain predictability in an unpredictable market. PERQ’s dashboard provides clear insights into marketing performance, leasing velocity, and conversion metrics that matter to your bottom line. Make data-driven decisions about marketing investments while maintaining consistent occupancy rates with fewer resources and lower costs per lease.
Book Your Personalized Demo Today—No Strings Attached.
Yes, your demo is completely free. We want you to experience firsthand how PERQ’s multifamily marketing platform can transform your lead-to-lease process without any financial commitment. During this no-cost demo period, you’ll have access to the platform’s core features and dedicated support to help you evaluate PERQ’s impact on your specific properties.
What’s the average cost of PERQ?
PERQ’s pricing is customized based on your specific needs and property size. The cost varies depending on which products you select and the size of your community. We design flexible packages that deliver maximum ROI regardless of your property portfolio. During your consultation, we’ll create a tailored solution that aligns with your budget and occupancy goals.
How long does it take to implement PERQ?
Most PERQ implementations are completed in less than 30 days. Our experienced onboarding team works efficiently to integrate our platform with your existing systems, train your team, and get your customized multifamily marketing solution up and running quickly. We understand that time-to-value is critical, which is why we’ve developed a streamlined implementation process that minimizes disruption while maximizing results.
Will PERQ integrate with our systems?
Yes. PERQ integrates seamlessly with your existing CRM, property management software, website, and lead sources. These connections ensure smooth data flow throughout your marketing and leasing funnel, enabling accurate lead tracking and efficient prospect handoffs. Your team continues using the tools they already know, while PERQ enhances their performance—no disruptive technology transitions required.
Who else uses PERQ?
We’ve helped hundreds of multifamily owners and management companies build productivity into their marketing and sales funnel, increasing their efficiency and saving substantial costs. Our current partners include Harbor Group Management, Mission Rock Residential, Wood Residential, Glick, and many more.
Schedule Your PERQ Demo
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