Boost tours and leases with PERQ’s lead-to-lease automation.
In multifamily, moving prospective renters from lead to tour is half the struggle. But handling lead management manually can be overwhelming, and not every lead is ready to commit. What if your leasing teams could focus only on qualified leads while automation handles the rest?
PERQ’s lead-to-lease automation leverages a unique strategy to produce 2-3X more tours with less work from your team. Plus, by delivering better-qualified leads to your onsite team, our processes help ensure that prospects who tour are more likely to sign a lease.
Leasing automation that increases
conversions at every stage.
Automation is the key to success in today’s multifamily market, which requires teams to do more with less. By using an automated leasing process that passes only qualified leads to your onsite team, PERQ’s unique marketing platform increases your multifamily lead conversions and equips you with the information you need to convert. Your team can reduce workloads, close more deals, and lower costs.
Here’s how it works:
PERQ’s leasing automation tools don’t just get prospects to tour—they increase conversion rates by ensuring your team is equipped to convert those tours into leases. Over thousands of properties nationwide have used PERQ’s platform to generate results like…
increase in
lead-to-tour conversion
reduction in
lost leads
increase in agent response time
PERQ’s leasing automation:
More than just AI
We use the latest in machine-learning AI chat technology to provide your prospects with accurate answers about property amenities and availability, allow them to schedule tours, and engage them in a remarkable rental prospect experience, 24/7.
Our technology easily integrates with your CRM and PMS to supply the latest information to your prospects. Our AI is trained to recognize natural language and provide helpful and complete answers that give your future renters exactly what they need.
PERQ has revolutionized our lead engagement and conversion. With personalized experiences tailored to each prospect, our engagement and conversion rates have soared. The platform also saves our associates time, allowing them to focus on providing exceptional service to our current residents. We wholeheartedly recommend PERQ to any property looking to elevate their lead generation and conversion strategies.
Regional Manager
Avenue5
Nurture and follow-up are two crucial yet distinct strategies for multifamily lead conversion.
PERQ automates both follow-up and nurturing —a unique and powerful feature not found in other multifamily technologies.
These automations save your team time and decrease “lost” leads through the use of content-based marketing programs that maximize the conversion of those leads into tours and, ultimately, leases.
Timely Engagement
Sustained Interest
Personalized Outreach
PERQ’s automated follow-up takes care of the immediate, action-oriented responses that a leasing agent would typically handle after receiving a new lead.
This process focuses on getting prospects to schedule a tour through timely, direct communication with a single clear call-to-action (CTA). Since the follow-up is automatically triggered, you ensure no lead slips through the cracks while saving your team valuable time.
Automated nurture, on the other hand, is a long-term strategy designed to guide potential renters through their decision-making process.
PERQ uses educational content and multiple CTAs, delivered through a mix of emails and SMS messages, to keep prospects engaged. Our system nurtures leads from all your sources, including ILSs, and entices conversions at just the right time throughout their rental journey.
Our AI Nurture Science™ customizes these messages based on each prospect’s preferences.
Whether it’s their desired move-in date or the type of unit they’re looking for. This ensures every interaction feels personal, increasing engagement and, ultimately, the number of tours and signed leases, all while lightening your team’s workload.
Leveraging PERQ to boost lead
conversions with automation.
Delayed follow-ups from your team—or no response at all—increase the risk that you will lose that prospect entirely. Our automated follow-up and nurture tools help you increase conversions while saving you time.
We send an instant follow-up when a lead first enters the PERQ system from any lead source. This automated New Lead Follow-Up occurs for five days and answers any questions they have. Leads who do not convert move to our nurture program.
Our automated nurture program targets leads still in the market for a new apartment. Personalized educational content is sent 1-2x per week for up to 30 days beyond their reported move-in date, ensuring that leads aren’t dropped prematurely.
Stand out with tour scheduling convenience.
Today’s renters appreciate a renter’s journey that fits seamlessly into their busy lifestyles. PERQ’s automated tour scheduler integrates with your systems to offer in-person, self-guided, and virtual tour options, ensuring flexibility and avoiding double bookings.
And, to support a high rate of shows, our program automates SMS and email appointment reminders, so your team spends less time managing appointments and more time closing leases.
Pass only what’s qualified to supercharge multifamily lead conversions.
PERQ automates qualified leads by combining our multifamily lead generation program with lead-to-lease automation. This ensures that prospects who book a tour of your property are more likely to sign a lease.
However, the PERQ difference doesn’t stop there.
When the potential renter is ready to speak with a member of your team, their entire automated journey becomes visible to your onsite team with no additional login or dashboard required. This information is made accessible in your CRM via the PERQ Pass™ and includes every engagement, conversation, nurture touch, and website visit.
Your team will be equipped to provide the prospect with a personalized, phenomenal experience—boosting their close rate while reducing the cost per lease.
See the results for yourself.
PERQ’s unique digital marketing platform helps property management companies achieve high occupancy with less work and lower costs. Our proprietary technology harnesses multifamily best practices and results data from millions of consumer interactions to produce engaging and personalized renter journeys that will delight your prospects.
Are you ready to experience unmatched multifamily lead conversion results while saving money and relieving the burden on your overwhelmed team? Check out PERQ’s multifamily leasing automation process today.
