Smarter marketing. Sharper insights. Stronger performance.
Meet PERQ Pulse, the Marketing Command Center for Multifamily.
Finally, marketing has a system of record.
PERQ Pulse connects spend, data, and performance across your portfolio—so every marketing decision is backed by truth, not guesswork.
Pulse helps marketers understand where prospects come from and how they find your properties, giving you the insight to invest in the right channels.
Leasing has a CRM. Operations has a PMS.
Now, marketing has Pulse.
The Pulse Marketing Command Center gives teams one connected platform to track spend, unify data, and measure ROI from source → lease.
With Pulse, you can:
- Centralize media budgets and eliminate spreadsheet chaos
- Connect every marketing and leasing data source
- Visualize performance across channels, campaigns, and communities
- Confidently report ROI to leadership
Turn your marketing data into a performance powerhouse.
Inside the Pulse Marketing Command Center
Performance Reporting
Spend Tracker
Data Hub
AI Agents
Insights & Optimization
Measure what’s driving results.
Track conversions from lead to lease with full-funnel transparency. Pulse connects website, ad, and CRM data to show true ROI across every source — all in one dashboard.
Understand which channels deliver the highest cost-per-lease efficiency so you can optimize spend with confidence.
Total visibility into your marketing dollars.
Eliminate spreadsheets and guesswork with a centralized spend tracker. Connect every campaign, channel, and vendor to automatically monitor budgets, pacing, and performance in real time.
Gain instant clarity into where your marketing dollars are going — and where they should go next.
Data-driven teams using Pulse reduce wasted spend by up to 30%.
Finally, all your marketing data speaks the same language.
PERQ Pulse connects more than 100 platforms, from Google Ads and Meta to your PMS and CRM, and turns disconnected data into clear, reliable insight. See what’s working, what’s wasted, and where to invest next, all in one platform built for multifamily marketers.
Highlights:
• Unified, real-time performance data across 100+ integrations
• Consistent metrics for accurate portfolio-wide comparisons
• Continuous validation and data monitoring by the PERQ team
Turn insight into action.
Pulse introduces new AI Agents that act as on-demand analysts for your marketing data. They scan performance results, identify trends, and automatically surface key takeaways and summaries.
By simplifying analysis and reporting, these Agents save teams hours each week and give marketers the confidence to make smarter, faster decisions.
Turn clarity into action.
Pulse identifies trends, underperforming channels, and untapped opportunities with built-in AI-powered insights.
Adjust budgets, test new strategies, and prove results faster — all without leaving the platform.
From spend to lease, see the full story of your marketing.
PERQ Pulse connects every part of your marketing ecosystem, bringing together spend, data, and performance into one clear view. When everything lives in one place, you can finally see how your marketing dollars turn into leads, tours, and leases. Pulse helps you spend smarter, report faster, and prove the real impact of your strategy across the entire portfolio.
Gain visibility into every marketing dollar across properties and channels. Pulse replaces scattered spreadsheets with a single, accurate dashboard that shows where your budget is going and how it’s performing. Adjust spend in real time, align your team and vendors instantly, and keep full transparency across every property. You’ll always know how your marketing dollars are working and where to make the next move.
Bring your marketing, CRM, and PMS data together in one consistent, reliable source of truth. Pulse connects with over 100 platforms so you can see performance across your entire funnel in one place. No more switching between dashboards or reconciling mismatched metrics. Every channel and campaign uses the same data language, giving you clarity and confidence in every report you share with leadership and your team.
Turn your marketing and leasing data into clear, visual insights that tell the full story. Pulse connects the dots between ad activity, website engagement, and leasing outcomes so you can see what’s working and where to improve. Build executive-ready reports without manual effort and show exactly how marketing drives leases, revenue, and growth. Confident, data-backed decisions start here.
Move from reactive to proactive marketing. Pulse highlights trends, benchmarks, and opportunities across your portfolio so you can shift budgets toward what delivers the best results. With accurate, real-time data, your team can act faster, eliminate wasted spend, and focus on strategies that move occupancy forward. See what’s working, scale what performs, and grow with precision.
See the impact. Share the results.
Pulse helps multifamily marketers move from data overload to data confidence. With one connected platform, teams can visualize results, share reports instantly, and see exactly where prospects are coming from and how they found your property.
No more late-night spreadsheets, inconsistent KPIs, or last-minute performance updates. You get one clear story of what’s working and where to focus next, giving marketing leaders the visibility and trust they’ve always wanted.
Turn your marketing data into decisions that drive occupancy, efficiency, and growth.
How PERQ-powered multifamily websites drive real ROI.
PERQ Pulse gives multifamily marketers the visibility and control they’ve been missing. Teams using Pulse spend less time compiling reports and more time driving strategy. Here’s what they’re seeing across their portfolios.
reduction in wasted marketing spend
faster access to performance insights
portfolio-wide ROI visibility
Integrations that work the way you do.
PERQ Pulse integrates with the tools multifamily marketers already rely on — from ad platforms and CRMs to property management systems and website analytics. Connect your data once, and Pulse automatically syncs spend, leads, and performance metrics across every source. No double entry. No broken reports. Just one source of truth that updates in real time.
Frequently Asked Questions
How long does it take to get started with PERQ Pulse?
Most teams are up and running in about six to eight weeks. Our onboarding specialists handle setup, integrations, and data mapping so you can start seeing results quickly.
Do I need to replace my existing marketing tools?
No. Pulse works with what you already use. It connects to 100+ marketing, CRM, and PMS platforms, pulling data into one consistent dashboard. You keep your preferred tools while gaining a complete, unified view of performance.
What kind of reporting can I expect?
Pulse includes interactive dashboards that update automatically and branded quarterly business reviews (QBRs) authored by PERQ strategists. You’ll see cost-per-lead, cost-per-lease, and ROI across every property and channel.
Can PERQ Pulse handle multiple portfolios or ownership groups?
Yes. Pulse is designed for complex multifamily portfolios. Whether you manage five properties or five hundred, Pulse standardizes reporting across ownership groups and tech stacks so everyone sees the same data, formatted consistently.
What if we already have in-house marketing or agency partners?
That’s exactly who Pulse is built for. It helps in-house and agency teams work from one source of truth — eliminating spreadsheet confusion and giving everyone visibility into performance and spend in real time.
Who uses Pulse within a company?
Marketing leaders use it to prove ROI, regional managers use it to track property performance, and executives use it to see portfolio-level trends. Pulse was built to deliver clarity at every level of your organization.