PERQ Announces Significant Digital Marketing Platform Enhancements Ahead of Apartmentalize Powered by NAA

INDIANAPOLIS, June 18, 2024 – PERQ, a leading innovator in digital marketing solutions for the multifamily industry, is excited to announce the launch of enhancements to its digital marketing platform. These tools for Google Business Profile (GBP) are designed to revolutionize the way property management companies (PMCs) manage their GBP, attracting qualified renters and streamlining the tour scheduling process.

“We are excited to bring this functionality to the multifamily industry. We have seen how consumers are using Google, and we want PMCs to be able to leverage their Google Business Profiles to maximize its lead potential to increase free leads and help lower their cost per lease,” says Scott Hill, PERQ CEO.

In today’s digital landscape, having a well-optimized GBP is essential for attracting and converting potential renters. With over 90% of consumers using Google to find local businesses, PMCs need to harness the power of their GBP to stand out in a competitive market. The solution PERQ offers for GBP brings automated features to supercharge a PMCs’ GBP, turning it into a lead and lease magnet.

The comprehensive suite of tools builds off the existing GBP capabilities PERQ customers are familiar with and now maximizes the effectiveness of your Google Business Profile with:

  • Tour scheduling: PERQ’s innovative “Book Now” button, the only in multifamily, allows potential renters to initiate their tour scheduling process directly from Google Search and Maps.
  • Posts: PERQ automates the creation of engaging, hyper-local content specifically tailored to a community. These fresh, informative posts elevate rankings in local searches, attracting a wave of qualified renters actively searching for apartments.
  • Real time pricing and availability: PERQ seamlessly integrates with the existing property management system, ensuring listings always display accurate floor plan pricing, availability and offers.
  • Actionable Insights: PERQ empowers data-driven decisions with comprehensive reporting. Track impressions, engagement (website visits, call clicks, “Book Now” usage), lead generation, tour conversions, and even discover top search keywords to optimize GBP and maximize ROI.

“Since using PERQ’s tools for Google Business Profile, our leasing team has seen a significant increase in qualified leads coming from Google,” adds Jenny Richards, Director, Marketing with Gene B. Glick Company. “The ‘Book Now’ button has been a game-changer, allowing potential renters to start the tour scheduling process directly from Google Search and Maps. It’s streamlined the process for both us and the renters, leading to more tours and ultimately, more low-cost leases signed.”

The unveiling of PERQ’s solution for GBP is officially happening at the 2024 NAA Apartmentalize conference in Philadelphia, Pennsylvania from June 19-21, 2024. Attendees are encouraged to visit PERQ at booth #2349 to learn more about this solution and explore how PERQ’s digital marketing platform can elevate their marketing strategies. Apartmentalize attendees can also hear from PERQ during the panel discussion being presented on Wednesday, June 19 titled “Take Control of Lead Generation with On-Demand Ad Strategy.”

About PERQ
PERQ is a digital marketing platform that helps PMCs achieve high occupancy with less work and cost. With tools for PPC advertising, website lead capture, cross-channel conversational AI, nurture automation, and multifamily’s only Google Business Profile tour scheduler, PERQ helps PMCs become a powerful lease magnet to generate more high-quality leads from free sources. PMCs that use PERQ capture more qualified leads, achieve higher conversions, reduce their costs per lead and lease, and save time for their overburdened marketers and onsite teams. Today, over 150 PMCs use PERQ to attract, engage, and sign more lease prospects

Contacts
For additional information, please contact PERQ CMO Maribeth Ross at mross@perq.com.