PERQ is the only multifamily platform that combines data-driven PPC management, cross-channel conversational AI, follow up and nurture automation, lead reactivation programs, and powerful website and search tools to capture and convert more low and no cost leads to help you achieve occupancy goals with less work and cost.
Supercharge your lead funnel
Eliminate high-cost lead sources with PERQ’s cutting-edge digital marketing platform that fills your funnel with low-cost and free leads. Turn your marketing funnel into an automated lead-qualifying machine!
Capture
Convert more leads from your community website, Google Business Profile and PPC. Wow visitors with interactive website tools and dynamic content that captures interest at the time of engagement.
Build
Tap into your marketing database to automatically recycle leads that did not rent in previous leasing cycles. Drive down cost per lease by reactivating known contacts.
Follow-up and Nurture
Provide leads with automated follow-up and personalized nurture via SMS and email. Personalize content, timing and channel automatically for each prospect based on collected insights.
Convert
Stop wasting time on “lookie-loos.” Handoff only agent-ready prospects to your onsite team to keep your CRM clean and your team focused on closing leases.
Analytics
Track lead source attribution, the renter’s journey, and understand the highest-converting lead sources with PERQ’s insightful reporting and analytics. Feed these insights back into your advertising strategy to drive down costs.
Hundreds of PMCs trust PERQ
We’ve helped hundreds of multifamily owners and management companies build productivity into their marketing and sales funnel, increasing their efficiency and saving substantial costs.
PERQ makes the team win more business because they’re getting good tours. And we also looked at average email response times and improved greatly for some of our properties. We had one that was over 2 days and is now responding to all their emails in under an hour.
Stacy Valentine VP Innovation & Tech, Laramar
PERQ delivers powerful impact to PMCs
Reduce advertising spend, ease staffing challenges, save time, and create a brand experience that’s perfectly suited for today’s modern renter.
Double your lead-to-tour conversion
PERQ converts your lead sources, paid & unpaid, to tour and lease at a higher rate with industry-leading automation.
Reduce your cost-per-lead by 80%
PERQ engages and converts more website visitors to leads. And, more leads from unpaid sources means less paid leads needed to achieve your occupancy goals.
Get clarity into source attribution
Full-funnel attribution tracking and renter’s journey insights provide multifamily marketers important information to make better business decisions.
Impact
More leases with less cost and work.
Integrated Website, Google, Phone, Virtual Tour, Self-Guided Tour
3X Leases from Website
Increased Tour Conversion
Lower Cost Per Lead and Lease
Clean Source Attribution
No Training Required
Hundreds of Hours Saved
Full Leasing Journey Automation
Hear what they’re saying about PERQ
From our innovative technology to our amazing Client Success Team, find out why people love PERQ.
The PERQ AI marketing automation platform has helped Mission Rock evolve our inbound marketing strategy.
As a result, we get more leads from our website and more automated engagement with prospects. We’ve reduced the work for our onsite team since PERQ takes on all the early nurture marketing work, and keeps our onsite teams focused on closing leases and providing excellent customer service.
Meagan Struve
Marketing Analyist, Mission Rock Residential
Glick has been happy to be an adopter of PERQ’s call-to-text solution.
As part of PERQ’s marketing automation platform, it is another spoke in the wheel we can use to automate and personalize our engagement with prospects, giving them better experiences with our brand, and giving us better outcomes with less work at a lower cost per lead and lease.
Jenny Richard
Director of Marketing, Gene B. Glick Company, Inc.
PERQ has supercharged our tech stack, driving conversions up and costs per lead down.
PERQ’s blend of website experiences, chatbots and nurture get prospects ready to talk to my team. And, since all the information PERQ collects goes into our CRM, we’re better equipped for our in-person conversations.
Jamin Harkness
EVP, The Management Group
Thanks to PERQ we are seeing more qualified traffic.
With PERQ, we are seeing more qualified traffic that converts at much higher rates, which is an important distinction. Our team didn’t need an influx of leads, we needed qualified leads to go to the teams.
Vanessa Rodriguez
Director of Marketing, PEG
PERQ’s exceptional AI automation tool has revolutionized our lead engagement and conversion.
With personalized experiences tailored to each prospect, our engagement and conversion rates have soared. The platform saves our associates time, allowing them to focus on providing exceptional service to our current residents. The 24/7 chatbot ensures no lead goes unanswered, answering over 1,000 questions and engaging with 541 prospects outside of business hours in Q1 alone. This interactive tool has increased website visit duration by 161%, leading to higher conversion rates. We wholeheartedly recommend PERQ to any property looking to elevate their lead generation and conversion strategies.
Erica Sanchez
Regional Manager, Avenue5
Build your winning tech stack
PERQ works alongside a growing list of your favorite multifamily industry tools, including:
The Multifamily Marketing Quarterly (MMQ) reports are the leading educational resource for the multifamily industry. Each quarter, PERQ releases the latest data report to reveal benchmarks and emerging trends. Download the latest report here or browse our archives for practical insights to take your multifamily marketing to the next level.
Navigating budget approval for software can be challenging. Fear not! Here’s a buyer’s guide to help you through the process of buying multifamily automation tools. Discover how to streamline operations, maximize ROI, and drive leasing success.
Published annually, this is the industry’s most comprehensive look at renter preferences. We analyze more than 10 million consumer data points to identify the changing needs of today’s renters and get insights into what prospects in each region are looking for in their next community.
