This Week in Marketing Tech2 min read

Felicia Savage Administrator
Felicia Savage is a Content Marketing Specialist and Online Community Builder at PERQ, an engagement technology company that focuses on helping brands generate excitement, educate their consumers, and provide shopping assistance to their consumers using interactive experiences. Follow her @KittyHasFleaz!

marketing tech success kidEvery week there are new developments in the marketing tech world, and every week we round up the important ones. Here’s the news you should know from this week.

Web

The constant evolution of the web means that in order to stay informed, you need to pay attention. In case you missed it, here are the important stories from this week.

In order to stay relevant, Mozilla has updated Firefox with a cleaner design and more customization. Mozilla is hoping the revamp will boost the use of Firefox.

Square is now going beyond just swiping cards, and will enter the order-on-demand market. Square is also offering new features like Offline Mode and a new pickup tool that allows customers to order online and pick up in-store.

Vevo has been around since 2009 but it hasn’t been available everywhere. Now, it’s available in Mexico giving viewers more than 100,000 music videos.

Mobile

The mobile market keeps booming. New developments happen every week, here’s what you need to know.

This is a wearable specifically designed for kids. It is a phone and GPS designed for basic operation. There’s no screen, just a button to activate the interface and voice recognition.

Dan Rowinski takes a close look at the two distinct trends that are making sense in mobile advertising and why they matter.

It’s a smart phone, and it’s waterproof. The tough phone is on par with most of the other top-notch Android phones.

Cloud

As important as wearable tech and mobile phones are, cloud technology is equally important and evolving just as quickly. Here’s what you need to know from this week.

Iowa will be seeing more and more of big data business in the future, but can they handle it?

IBM has been creating different cloud services including Softlayer, BlueMix, Silverpop, and Cloudant.

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