INDIANAPOLIS — (November 9, 2016) — PERQ, a marketing company providing solutions that connect consumers to businesses, has announced a seed round investment of $1.7 million, from 4G Ventures, into its software platform. The software-as-a-service (SaaS) platform enables the creation of interactive online experiences.
The funding will be used to accelerate Sales and Marketing of the software platform, expansion into new verticals, and more than 30 new hires within the next year. Bill Godfrey, Managing Director at 4G Ventures, will continue to serve on the Board for PERQ, a role he has held since 2013.
“I love this team’s bold vision to develop innovative interactive marketing software that creates exponentially higher lead conversions,” said Bill Godfrey. “They’ve created a repeatable model of customer acquisition and value attainment, and now it’s time to press on the accelerator.”
Launched in the summer of 2015, PERQ’s platform surpassed $1 million in Annual Recurring Revenue (ARR) within nine months of launch. This rarely-seen growth rate is the result of a fundamental difference in how the organization approaches online consumer engagement, a belief that lead forms are dead and interactive content is the next wave of marketing technology.
PERQ’s Executive Chairman and Co-Founder, Scott Hill said, “We are grateful for the investment of Bill Godfrey’s time over the past few years. This funding from 4G Ventures will allow us to accelerate the adoption of highly engaging, and meaningful, interactive experiences that provide more value, and leads, to businesses than a simple “contact us” button or static form.”
PERQ’s technology dynamically changes website calls-to-action to customize websites to each visitor in real time based on their on-site behavior and other data points. It then replaces static lead forms with interactive experiences that engage website visitors through quizzes, assessments, calculators, trivia, special offers, and promotions.
Key Facts About the Product:
- Over 200 customers using PERQ’s platform in the Automotive, Multi-family Housing, and Retail markets.
- Grew from $0 to $1 million in ARR in less than one year
- Average customer results show a 200% increase in lead volume, 5x increase in consumer data, and up to 15% lift in profit tracked to interactive leads.
Andy Medley, Co-Founder and President of PERQ said, “This funding will allow us to continue investing in hiring Sales and Marketing professionals from the incredible pool of talent that Indianapolis has to offer. The infusion of new talent will be critical as we focus on accelerated expansion into new verticals, such as multi-family, furniture, and enterprise customers.”
PERQ (www.perq.com), a marketing technology provider, boosts website conversions by creating and delivering interactive experiences to the right consumers at the right time. Founded in 2001, PERQ solutions today are used by more than 1,000 businesses across the United States. PERQ’s brands have been named to the Inc. “500 Fastest Growing Companies in America” list on three separate occasions. PERQ has been recognized as one of “Indiana’s 10 Fastest Growing Companies” as well as one of the “Top Places to Work” in Central Indiana.
For information contact:
Director of Marketing