NADA Orientation: Key Takeaways2 min read
The NADA Convention and Expo kicked off this morning with an orientation and introduction to NADA University. There was a killer lineup of panelists, including NADA’s Director of Conventions, Melissa Wolpert, Director of Social Media, Marrissa Thompson, and others.
Here are some key takeaways that we had. For full coverage, sign up for our recap here.
NADA Shows Clear Commitment to Mobile…
This year’s NADA app is fantastic. In its third year, the NADA app just keeps getting better. Featuring schedules and customizable itineraries, a full interactive map of the expo hall floor, and information on everything the conference has to offer, the app is a must-have for anyone who will be attending this weekend. I personally use it and am appreciative of my little pocket assistant reminding me of all my sessions.
This app shows a clear commitment to mobile by NADA. In an industry that’s often lovingly called “old school,” NADA has officially stepped their game up with this new school tech.
…And Clear Commitment to Tech Education
What good is all this tech if you don’t know how to use it? Marrissa Thompson ran us through the Social Connection Zone where a team of specialists will be teaching any confused guests how to use their app, social media, or answer any other tech questions. A helpful tip from Marrissa herself: Make sure to use your hashtags. This year we’re using #NADA2014 and #NADAtips
The NADA Convention is Huge
This isn’t news to any of you, I’m sure, but you haven’t seen it until you’ve seen it. Featuring three floors of the massive New Orleans Convention Center and a giant exhibit hall, the NADA Convention is a big deal. The expo hall features 655,000 square feet of floor space and 566 companies exhibiting. The expo floor also features areas to eat, shop, and relax. On average, attendees spend a total of 7 hours on the exhibit floor.