Last Week in Marketing Tech

By: Felicia Savage

This Week in Marketing TechAs you may have noticed, we’ve been extremely busy the past week covering the 2014 NADA Convention and Trade Show.  Outside of the auto world, there were plenty of new developments and interesting happenings in the marketing tech world last week. Here are some of the week’s more interesting stories.

New in the Cloud

With cloud computing such a big part of technology these days, it’s important to know what’s going on. Here are a couple of the most current happenings:

  • OneDrive: Microsoft has decided on a new name for its personal cloud product SkyDrive, which will not affect the current users of SkyDrive or SkyDrive Pro.
  • Private Cloud vs. Public Cloud: Matt Asay takes a close look at the state of private and public clouds, namely, which one is doing better and where things are going.

New in Social

Social websites are one of the most important tools for marketing. Here are a few articles about social media you may have missed that you should probably read.

  • Best Time to Tweet: Belle Beth Cooper discusses the right time to post on social media. She lists four different approaches to finding the right time to post, and then takes a more in-depth look at each approach.
  • Celeb Twitter Mistakes: Celebrities are always making mistakes on Twitter, but you can learn something from their screw-ups. Check out these 13 celebrities that have made mistakes that you should never do.
  • Old Spice’s Ad Campaign: Old Spice has always had clever ads, and social media has allowed them to reach even more people. Here is their latest effort that’s been trending on social media.  


New Tech and Gadgets

Everybody loves a new piece of technology when it comes out. Here are a few of the new developments.

  • Smart Galaxy: Samsung is set to unveil its own smart glasses later this year. The Galaxy Glass will not be the only product on the market.
  • Dell and MakerBot’s 3D printers: Dell has announced a new partnership with MakerBot. They will be offering Replicator 3D printers and scanners.
  • Televisions and Smartphones: Adriana Lee makes the distinction between TVs and smartphones, and says why TVs and smartphones will never be on the same playing field.