We’ve really been talking about interactive lead forms a whole lot lately, haven’t we? Well, to be fair, we actually have really good reasons for doing so. Over the last few months, our amazing product team has been making some pretty amazing updates to our auto sales software to ensure dealerships are engaging with consumers at a deeper level.
As we continue to improve our auto sales software, we want to make sure that auto dealers are really taking full advantage of PERQ’s highly advantageous capabilities. Here are some best practices:
Customize Your Experiences to Accentuate Your Brand
One of the many amazing things you can do with PERQ Web Engagement is fully customize how you want your interactive experiences to look and engage with consumers.
“By providing brands with the opportunity to use their own messaging, you give brands full control over how they want their consumers to perceive and remember them.”
By providing brands with the opportunity to use their own messaging and to upload their own logos & imagery, you give brands full control over how they want their consumers to perceive and remember them.
With all the different ways brands can customize their experiences, determining what layouts to use can be quite the challenge. To alleviate some of that pressure, we recommend choosing experience types (trade-in, e-price, assessments, promotions) that would best accentuate your brand and best help your consumers.
Ask Questions That Will Provide the Most Insight
Along with customizing themes, layouts and actual experiences, brands can ask consumers any questions they choose.
“Ask them questions that will not only be useful for your current sales initiatives, but for all future ones.”
You might not realize it just yet, but the ability to customize those questions is extremely advantageous to your campaign. For starters, the answers you collect will give you a much better understanding of what your consumers want from a particular vehicle or service at your dealership.
Since brands have full control over what questions they can ask, they should think long and hard about what they want to ask in order to get specific information out of their consumers. Don’t ask questions in vain! If you’re going to ask your consumers questions, make full use of our customization and ask them questions that will not only be useful for your current sales initiatives, but for all future ones.
Want to learn more about what PERQ can do for your dealership?
Schedule a demo here!