March Mania 2016: Be a Promotional March Maniac!3 min read

Brooke Kovanda Contributor

The mania is coming. March Mania, that is. It’s that time of year when basketball teams from universities all over the country compete their way through multiple rounds of the NCAA tournament to become champions. It’s a national stage, so why not help your brand get in on the action?

Not all advertising for sports events has to come in the form of major, multi-million dollar sponsorships or guerrilla advertisements during the big games (also known as ambush marketing!). Sometimes, an effective promotion is simply a matter of timing and relevancy that allows a brand to become trusted and visible.

 

Don’t believe us? Check out our tips on why you should be running promotions that tie in to the March Mania, as well as some fun facts about the tournament itself:

  1. Cut Away from the Clutter: Did you know that traditionally the winning school of the tournament cuts down the final game’s basketball net, as well as keeps the court floor? This “cutting away” of important components of the team’s success should be something you emulate in your advertising and promotions- cut them down to what matters most to the consumer at that time.March Madness is quite possibly the second biggest American sporting event after the Super Bowl.
     

    Help your brand stay relevant by cutting away from the clutter of other promotions going all-in on the most relevant.

     
    Throughout March, it permeates many facets of our society. Help your brand stay relevant by cutting away from the clutter of other promotions going all-in on the most relevant. That can be anything from running a major basketball themed promotion or simply keeping up with the tournament by Tweeting out fun facts and play-by-plays to your followers!

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  3. Play the Odds: The odds of filling out a perfect bracket are one in 9,223,371,036,854,808. In other words, you’re more likely to get struck by lightning with odds of one in 300,000. Fortunately for you, the odds of boosting your ROI during March Mania are much better than both of these statistics! In fact, successful returns on promotional investments depend heavily on the audience having some sort of interest in what is being advertised.
  4. “As they watch the games, your customers will simultaneously be associating you and your products with what they’re seeing on screen.”

    Repetition is a powerful communicator. Play the odds of running promotions in conjunction with the March Madness, and boost your ROI by becoming culturally relevant in you consumer’s mind. As they watch the games, your customers will simultaneously be associating you and your products with what they’re seeing on screen.

  1. Dominate your space:UCLA has the record for most championships with 11 titles, but Kentucky has the most wins all-time, with well over 100. Obviously, these guys are the major players and some of the most perennially feared opponents in the tournament. But like them, and with careful preparation and hard work, you can help created a trusted and respected brand among consumers in you market space.The key to fostering this trust is to make sure that your promotions are substantial.
     
    Don’t advertise big savings and free stuff if that’s not what you plan on giving away. Especially when it comes to prizes, bigger is better, and visibility and transparency when it comes to prize packages and prize winners means respect towards your brand.

What are you waiting for? It’s time to become a March Maniac! Give one of our account reps a call today at (800) 873-3117 to learn more!

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