Automotive Dealer Software: How It Helped Bring these Companies More Leads3 min read

Russ Chandler Administrator

As you already realize, marketing automation is “the machine” that will help you get more customers. And with the challenges facing automotive dealers in capturing the attention of online shoppers, there’s no doubt that the right tool, like automotive dealer software, can be essential in generating leads.

 

Automotive dealer software specifically can provide you the ability to develop more customized content to target users, measure results, and nurture potential customers throughout the buying process.

Automotive Dealer Software: How It Helped Bring These Companies More Leads

But seeing is believing. We talked to several of our PERQ clients to share their experiences — and how the right mix of automation produced better than expected results in helping them generate more auto leads.

 

Here are a several ways that these automotive dealers saw results by using our automotive dealer software:

 

215 Percent Increase in Average Monthly Leads

Four Seasons Ford in North Carolina upgraded to PERQ Advanced, including Trade, ePrice and Special Offer options, after experiencing benefits with the traditional software.

 

After that upgrade, the auto dealer received 83 leads in 60 days — up from 32 leads in the previous two months.

“By using the automation tool, Four Seasons Ford was able to gather more detailed customer insights, which enabled their team to provide more customized experiences.”

By using the automation tool, Four Seasons Ford was able to gather more detailed customer insights, which enabled their team to provide more customized experiences.

 

Also, they saw exactly where the leads were coming from — 25 from the E-Price experience, 13 from Special Offer and 45 from Trade.

 

“The ability to see the consumer profile allows us to personalize everything we use to get the customer in the dealership; the phone call, voicemail and email can all be conducted according to their consumer profile,” said Krista Gregg, Communications Manager for Four Seasons. Read the full case study here.

313 Leads Captured

During a six-month period, Findlay Kia in Las Vegas was able to capture 313 leads using Trade Appraisal Plus. Out of those leads, the company sold 63 cars — at a nearly 12 percent conversion rate.

“Out of those [313] leads, the company [Findlay Kia] sold 63 cars — at a nearly 12 percent conversion rate.”

The automotive dealer software gave the car salesmen the detailed info and customer insights they needed to follow through, according to Mark Olson, Director of E-Commerce and Business Development for Findlay Kia.

 

“The information collected from the buyer profiles provides far more talking points for our guys,” he said. “ It makes it so much easier to start a conversation with the customer, in order to help them find what they’re looking for.

 

Before we even reach out, we have a pretty solid idea of where our customer’s mind is at and what they’re looking for.” Read more about Findlay Kia’s experience here.

4 Cars Sold in First 30 Days

Paducah Ford Lincoln recently signed up for Trade Appraisal Plus in hopes of generating some traffic from its website. It was the first time the Kentucky dealership had used a third-party trade in appraisal tool.

“Within the first 30 days, the tool helped them [Paducah Ford Lincoln] generate four sales — at a 16 percent lead to sale conversion rate.”

Within the first 30 days, the tool helped them generate four sales — at a 16 percent lead to sale conversion rate. Also, 83 percent of their leads said that they were “interested in buying right away.”

 

“Some of our best leads are ones who are inquiring about particular vehicles and who are looking to trade,” said Jeremy McNutt, Internet Sales Director/BDC Manager. Read more about Paducah Ford Lincoln’s experience with Trade Appraisal tool here..

 

Investing in the right marketing automation tool is an essential ingredient to success. But it doesn’t stop there. It requires using the data to target consumers at the right time with the right material. Contact us for more information on how you can increase your leads and sales.