Why You Need Some Skin in the Super Big Game!

By: Brooke Kovanda

It’s no secret that The Super Big Game is the biggest advertising event of the year. It attracts viewers of all ages and demographics; and its media power reaches consumers across all channels from television to Twitter. The game, the halftime show, and the commercials are all on everyone’s minds. So the question remains: what are you doing to “get in on the Big Game?”

The numbers don’t lie:

  • $4.5 million: the cost for a 30 second commercial during the Super Bowl
  • 5 million: the number of people who watched the 2014 Super Bowl
  • 3 million: number of Tweets sent out during the 2014 gameMore importantly, the total spending among Super Bowl advertisers has grown from $158.4 million in 2005 to $331.8 million in 2014. The Super Bowl grabs people’s attention both during the game and during commercials, virtually the only time during the year that people actually anxiously await advertisements!


Super Big GameThe buying power spawned by the Super Big Game is pretty significant, and PERQ wants to help your dealership take advantage of all the attention surrounding the Super Big Game by having you run the Super Big Giveaway promotion.


It’s easy: Run the Super Big Giveaway event in January and your customers will receive a special offer to come into your dealership and guess the combined final score of the Super Big and enter for a chance to win $5,000 in cash. What could be better than having your customers think about you and their chance at winning while watching the Big Game? The goodwill and notice your dealership will receive during this time is sure to make a lasting impression on customers.


The best part? Not only do your customers have the chance to win, but you the dealer gets entries for every job you run with PERQ. Those entries give you a shot at winning $5,000 as well. Unlike the Super Bowl, where there can only be one victor, the Super Big Giveaway means that both you and your customers can walk away winners!


Historically, the most popular product category to advertise for in the Super Bowl has been automobiles. For that reason alone, the Super Big Giveaway is a great integration of pop culture, news, and promotional benefits.


To learn how you can run a Super Big Giveaway promotion at your dealership, call an account rep today at 800-873-3117 now!