[E-Book] Automotive Website Optimization in 10 Easy Steps

By: Russ Chandler

While this certainly isn’t the case for all dealers, there are still quite a few out there who think of their website as only a secondary aspect of their business. This type of thinking isn’t exactly helpful, as the majority of your consumers are doing most (if not all) of their research online. And yes, your website will be one of many stops they make on they car shopping journey.



If your dealership’s website doesn’t provide the types information and experiences your consumers are seeking, you’re pretty well useless in their eyes. If consumers don’t see any value on your dealership’s website, then they won’t seek additional information regarding trade appraisals, financing, the availability of inventory and so on — and naturally, that means no leads.


Now, regardless of whether or not you’re aware of the importance of website optimization, you might still ask yourself “How do I get started? What do I need to do to encourage consumers to fill out their information?” Believe me when I say that it’s a question that even the most experienced dealers ask. After all, fine-tuning and managing a website hasn’t ever been known to be a walk in the park.


Luckily for you, I’ve taken a lot of the guesswork out of the equation with my new eBook, “Automotive Website Optimization in 10 Easy Steps;” where I’ve compiled a list of 10 simple, but highly efficient tips for optimizing your auto dealership website to capture more leads. Here are a few of the topics I cover in the eBook:


  • Examining your current website and lead capture strategy.
  • Getting into the buyer’s mind.
  • Building credibility and trust with consumers.
  • Customizing lead capture forms
  • Providing value to your leads.
  • And More….


So, got 20 minutes to spare?  Download our latest eBook now to learn how your can get more conversions from your dealership’s website!