Looking for more strategies on how to generate leads for sales at your dealership? A handful of strategies can help you do that — but one thing to note is that some of those strategies don’t work overnight. Some of the most effective strategies out there have more of a long-term impact.
1. Become a Resource
J.D. Power reported in 2015 that 83 percent of new car buyers visit at least one car dealership website, as they research types of cars. If shoppers land on your website, you may be able to instill confidence in your dealership by offering the kind of useful content they’re searching for.
Write blog posts about topics that matter to car buyers, such as fuel economy, crash test ratings and insurance costs. Include a chat client, so that shoppers have an opportunity to ask you questions online and engage further with your dealership.
Just make sure you ask for an email address. Even if a consumer is in the beginning stages of a car-buying journey, your helpfulness may inspire them to return to your dealership when it’s time to buy a car.
If you have the resources, consider offering an email blog digest or newsletter that consumers can sign up for. When you can track the kind of content people are reading and sharing, you’ll have a better idea of how to market to them.
2. Encourage Referrals
Turn your existing customers into brand ambassadors with a simple referral program. You could consider offering a free oil change for customers who refer a friend that visits your car lot, or some other type of perk for customers who share your blog content on social media.
Ask your satisfied customers to write reviews on websites like Yelp and Google+. According to Edmunds, 90 percent of car buyers say positive dealership reviews influence their purchasing decisions.