3 Infographics That Perfectly Embody the New Era of Marketing2 min read
It’s no secret that marketing technology is taking over the world. Unfortunately for marketers, the rate of change in the industry is fast enough that if you’re not paying attention, you may miss something big. In that vein, we’ve rounded up three infographics that embody the marketing industry and provide some awesome tips on how your team can thrive within it.
Email Marketing Cheat Sheet – From Marketo
While plenty of digital trends have come and gone over the past five years, email marketing is the belle of the ball in the world of online marketing. Dominating nearly every customer segment for both B2C and B2B marketing, effective email marketing can drive tons of revenue for any business. The real question so many marketers are asking now is “How do I design email that works?” Marketo to the rescue:
Brought to you by Email Marketing Software by Marketo
20 Captivating Marketing Statistics That Will Drive 2014 – From WebDAM
Marketers understand how fast the digital world moves and how essential it is to have good data. This data provided by WebDAM is useful to any marketer trying to plan for 2014, but more than that, it shows how the competitive landscape has changed. 78% of CMO’s believe that custom content is the future of marketing. That idea would seem wacky to many as recently as a few years ago.
Mad Men vs. Marketers from Pardot
Let’s face it, the culture of today’s marketing world is vastly different from anything advertisers of the 1990’s and earlier would recognize. The only thing our office has in common with Don Draper’s is that we have a fully loaded bar (although we’re more into craft beers than straight whiskey.) This infographic from Pardot does a great job at showing the disparities between the Sterling Cooper we see on AMC and the real life marketing firms we see today.
Embedded from Pardot
These are just three of the dozens of infographics we thought of including in this post. What are some other infographics that marketers should looking at? Recommended blogs?