5 Car Selling Tips Dealers Can Learn From This Used Car Buyer

5 Car Selling Tips Dealers Can Learn From This Used Car Buyer

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521224734716{padding-bottom: 25px !important;}” z_index=””][vc_column][vc_column_text]In your search for the best car selling tips, it always pays to listen to what prospective consumers have to say. That’s why PERQ invited Jenny Henderson, an Indianapolis area resident, to write about her recent experience purchasing a vehicle. Jenny said there were several reasons why she decided to go with one dealership over the others, and offers sound car selling tips to dealerships:[/vc_column_text][/vc_column][/vc_row][vc_row row_type=”parallax” header_style=”light” parallax_content_width=”full_width” text_align=”center” full_screen_section_height=”no” background_image=”28348″ section_height=”200″ parallax_speed=”2″ css=”.vc_custom_1521230775859{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_empty_space height=”55px”][vc_column_text css=”.vc_custom_1523302875879{padding-right: 25px !important;padding-left: 25px !important;}”]

5 CAR SELLING TIPS DEALERS CAN LEARN FROM THIS USED CAR BUYER

[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521226682387{padding-top: 25px !important;padding-bottom: 25px !important;}” z_index=””][vc_column][vc_column_text]I didn’t want to buy a car last year. I enjoyed my life of no car payments and cheap insurance. But my beloved Honda Civic — which I had bought new 15 years before — needed major work. Fixing it would cost more money than I had, and more than the car was worth.

 

So a few days before the end of 2016, I decided to buy a car. I wanted to move quickly, so I could perhaps get some kind of sweet year-end deal. I figured I’d have no problem finding all the attributes I wanted:

 

  • Used, with less than 60,000 miles

 

  • Manual transmission

 

  • Compact or sub-compact

 

  • Good crash test safety rating

 

  • Priced at or below $11,000

 

  • Clean Carfax report

 

Most importantly, the car had to be fun to drive. I didn’t want some sad little utilitarian vehicle (no offense, drivers of utilitarian vehicles).

 

After about 24 hours of hardcore research and sifting through the online inventory of the numerous car lots that encircle Indianapolis, I found exactly five cars at four dealerships that were acceptable. Although none of them had all the qualities I wanted, I decided to schedule some test drives anyway.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237423302{padding-top: 25px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1523302941964{padding-bottom: 25px !important;}”]

Car Selling Tips Based On My Observations

[/vc_column_text][vc_column_text]Here’s what I learned during my car-shopping adventure:

 

  • Some dealerships don’t understand the value of first impressions.

 

  • Automated responses make you look silly, if they show me a vehicle that is absolutely not what I wanted.

 

  • Automated responses also make you look silly, if you’re using the same form letter/template as a nearby dealership.

 

  • Software is only good if it’s paired with great customer service.

 

  • Dealership employees’ customer-service skills, including their response time, could be making or killing sales.

[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text css=”.vc_custom_1521237198580{padding-top: 15px !important;}”][/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237423302{padding-top: 25px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1523303034438{padding-top: 25px !important;}”]Here’s how the day unfolded:”

 

  • Dealership 1 had a car that interested me, and the list price was more than I wanted to pay. But I was optimistic, because the dealer page said, “Email for Internet price.” So, I did. And I got an immediate reply — the “Internet price” was exactly the same as listed. Already, I was starting to develop a negative impression of this dealership. I responded, saying, “Thanks, but that’s more than I’m willing to spend.”

 

  • Dealership 2 had two cars I wanted to test-drive, one of which was about $1,000 more than I had budgeted. I figured if I liked that car, I’d see if I could negotiate a lower price. I knew the car had been in a minor accident (thanks, Carfax!), and I knew it had been sitting on the lot for months. I emailed Dealership 2 to schedule a test drive.

 

  • Dealership 3 had a car that met all my requirements, only it was a sedan, and seemed kind of boring. I emailed Dealership 3 to schedule a test drive, because I was going to be in the area anyway.

[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text css=”.vc_custom_1521237198580{padding-top: 15px !important;}”][/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237414253{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text]5-Car-Selling-Tips-Image-1-768x768On the way to Dealership 2 for my test drive, Dealership 1 called me. I believe the caller said he was the sales manager. I told him that the car I’d inquired about was too expensive for me — and he laughed loudly. Strike two for you, Dealership 1.

 

He explained to me that the car was reasonably priced, and I said, “Let me rephrase — the car is more than I’m willing to spend.” I told him I’d call him back later if I had reconsidered. I had no intention of calling him back.

 

When I arrived at Dealership 2, I walked in the front door to no greeting whatsoever. I stood around, wondering where I was supposed to go, when a terse man came out of his office — this was the person who arranged the test drive. I ended up loving the first out-of-my-price-range car and not loving the second. I told him I’d follow up after my next test drive.

 

At Dealership 3, the customer service was exemplary. I really wanted to buy the boring sedan, just based on how nice the salesman was. But it wasn’t the car for me.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text css=”.vc_custom_1521237198580{padding-top: 15px !important;}”][/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237414253{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text]I decided to go home and mull over my options, and maybe see if any other cars had hit the market since my last search. I called Dealership 2 and asked if he’d be willing to come down on the price of the car that I loved. He was, at best, brusque. He told me I would not find a similar car within 100 miles at a lower price (he ended up being wrong about that). He said he’d check with the sales manager about the price and call me back.

 

He called me back and said, no, the price was not negotiable. I said, “OK. Thanks anyway.” But after the call, he texted me a photo of a list of similarly priced cars within 100 miles, highlighting the one he was selling — as if I needed to see an image to understand what he was saying. Thanks for insulting my intelligence, pal.

 

Finally, I lucked out. I found a promising car at a fourth dealership, just a teensy bit over what I wanted to pay — and it had been listed just moments before. I emailed the dealership and got an immediate call from a friendly salesman. I headed out the door for my test drive.

 

When I arrived at the dealership, a receptionist greeted me right away and offered me a bottle of water. I drove the car – loved it – and offered to pay $500 less than the asking price. The salesman took exactly 30 seconds to confirm the deal. And by the end of the day, I was driving home in my new ride (which, by the way, was the same make and model as the car I loved at Dealership 2).[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237423302{padding-top: 25px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1523303200994{padding-bottom: 25px !important;}”]

The Follow-up

[/vc_column_text][vc_column_text]5-Car-Selling-Tips-Image-2-768x768Dealerships 2 and 3 sent me the exact same, “Thanks for coming in blah-blah-blah,” form-letter email. Dealership 2 had the audacity to point out some other cars I might be interested that were even more expensive than the one I wanted!

 

I never heard from Dealership 1 again.

 

And Dealership 4 sent me a hand-written thank-you note. When it comes time to buy another car, I know where I’ll be going.

 

Reflecting on my experience, I’d say that my interaction with the dealership itself was the most important part of the decision-making process. While the website wasn’t something I personally focused on, the customer service at your dealership can have an impact on your marketing efforts online too.

 

Your website is important for getting quality leads, but without good customer service skills, your sales team may be unable to turn those leads into buyers.[/vc_column_text][/vc_column][/vc_row]

10 Things You Should Do NOW to Sell More Cars

10 Things You Should Do NOW to Sell More Cars

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521224734716{padding-bottom: 25px !important;}” z_index=””][vc_column][vc_column_text]Any great car salesman knows a bit about the history of car sales in America — especially starting with Henry Ford, who came up with the best formula on how to sell cars back at the beginning of the 20th century.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521226682387{padding-top: 25px !important;padding-bottom: 25px !important;}” z_index=””][vc_column][vc_column_text]Ford, the father of car salesmen, was credited for getting at least two major things right on his way to selling 1 million cars by 1920 — pricing his vehicles to be more affordable and paying his own employees a decent wage so that they could one of their own.

 

But that’s history.

 

You already know that. But are you really doing what it takes to adapt to the way that consumers are buying cars today? Check these 10 practices to see if you’re doing what it takes to follow the latest rules on how to sell cars.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237414253{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1531337587349{padding-bottom: 25px !important;}”]

1. Know Where to Start

[/vc_column_text][vc_column_text]Meet your consumers at the “front door” of the process. If you devote the majority of your resources to the physical location of your dealership, you could be losing out on a significant number of prospects. Here is one statistic that you need to keep in mind — the average car buyer in America spends an average of 11 hours online before ever heading to a dealership. Think about that. Optimize your website with keywords (search terms) that will boost the chances that visitors land on your site.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237414253{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1531337788953{padding-bottom: 25px !important;}”]

2. Focus on Showcasing your Inventory

[/vc_column_text][vc_column_text]Keep the data on your inventory updated, especially used cars. It’s essential to address the primary point of researching for vehicles.Make sure the images are professional, accompanied by relevant details, such as mileage and availability of CARFAX reports.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237414253{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1531337804223{padding-bottom: 25px !important;}”]

3. Develop a Strong Content Plan

[/vc_column_text][vc_column_text]Visitors are on your site. Now what? You could still lose their attention within a matter of seconds. If you have a bounce rate of 75 percent or higher, it’s unlikely you have enough content (videos, financing options, new car and used car info) on your site for visitors to keep exploring the vehicle and buying options on your site.

 

The key is to develop a web content strategy that keeps viewers engaged, as well as encourage them to move throughout your website to find more relevant information on their way to make a buying decision. Use your content to answer all their questions throughout the buying process. Another bonus to providing this great customer service: The longer a visitor stays on your site, the more likely they will move on to the next step.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237414253{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1531337821967{padding-bottom: 25px !important;}”]

4. Use an Effective Lead Generation Tool

[/vc_column_text][vc_column_text]With amazing content on your site, don’t ruin it by dropping the ball when it comes to lead generation forms. Put your best foot forward in developing a lead generation strategy that works. It’s critical. Online consumers generally are reluctant to give out their personal information without getting something in return, sometimes in fear of getting bombarded with a seemingly endless stream of emails.

 

Use interactive forms that provide them with something in return — whether it’s an entertaining way of helping them narrow their vehicle preferences or offering a personalized trade appraisal or special offer. Using those types of forms, a Toyota dealership in Minnesota with two locations was able to generate 451 leads in 90 days, with 63 percent of the leads indicating they were ready to buy now.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237414253{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1531337834487{padding-bottom: 25px !important;}”]

5. Respond Quickly

[/vc_column_text][vc_column_text]Responding quickly doesn’t mean within a week. Or even a day. If you don’t respond within an hour, according to a Harvard Business Review study, you’re already at a major disadvantage.

 

Some studies suggest responding within 15 minutes will significantly improve your chances of closing a deal. That Harvard study showed that those who responded to a lead within an hour were 60 times more likely to close a deal than those who waited 24 hours or longer. The ideal situation is to at least respond immediately through marketing automation, and then follow up within that first hour with an email or call.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237414253{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1531337846517{padding-bottom: 25px !important;}”]

6. Revamp your Offline Strategy

[/vc_column_text][vc_column_text]The best online strategy won’t compensate for old sales tactics, like making a high-pressured sale or trying to sale a buyer on a new sports car when she’s interested in a used sedan.Listen to your customers. Respect their wishes to stay within a specific price range.Take a look at what one buyer shared about her experience with four car dealers before purchasing a used vehicle. Check to see if your sales staff is making the same mistakes.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237414253{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1531337861775{padding-bottom: 25px !important;}”]

7. Regularly Train Your Staff

[/vc_column_text][vc_column_text]It’s also important that you keep your team updated on how to keep the transition between online and offline seamless. They also need to be knowledgeable about what’s available in your inventory, financing options, and other information that makes the transaction straightforward. The less waiting for answers, the better.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237414253{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1531337871948{padding-bottom: 25px !important;}”]

8. Be Transparent

[/vc_column_text][vc_column_text]Don’t make prospects to jump through hoops to get the price of a car. Just put it out there. Many car dealers are now posting the asking price on the website. Be competitive by doing the same. If you don’t, you could be turning off car shoppers. According to the Harvard study, more than consumers said they would leave the dealership if they weren’t given a price upfront.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237414253{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1531337890485{padding-bottom: 25px !important;}”]

9. Be Willing to Negotiate

[/vc_column_text][vc_column_text]Many shoppers — nearly half of them — expect to be able to negotiate for a better deal than the price listed.Be prepared with a policy about negotiating. If you can’t budge on the price, explain clearly why. Perhaps you dropped the fee a couple of times previously. Make sure to clearly explain that.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237414253{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1531337909535{padding-bottom: 25px !important;}”]

10. Listen, Listen, Listen

[/vc_column_text][vc_column_text]This is one tip that never gets old. Slow down on the sales pitch and take a minute to hear what the prospective car buyer is looking for. If you don’t have a specific vehicle on your lot, by all means show different options. One long-time Honda owner told us she nearly signed a contract for a used Accord but insisted she wanted to think about it. The dealership tried to sweeten the deal, but then allowed her to walk away without a lot of pressure.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237414253{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text]After researching the dealership’s inventory site overnight, she came back for a test drive in a Toyota Corolla. Within minutes, she had decided on the latter vehicle. The dealership allowed her to stay in control and won the sale.

 

The rules of how to sell cars has changed over the decades. Increase your chances of sealing the deal by staying in tune with the new playbook.[/vc_column_text][/vc_column][/vc_row]

Winning Hearts, Minds, and Dollars with Intent Dealer Marketing

Winning Hearts, Minds, and Dollars with Intent Dealer Marketing

Over the years, dealer marketing experts have relied heavily on demographic data to help target potential customers. However, today’s ever-changing digital landscape calls for a mix of data in order to understand the consumer. According to a 2015 study by Millward Brown, “Marketers that try to reach their audience solely on demographics risk missing more than 70 percent of potential mobile shoppers.” (more…)

Capture Valuable Data from PERQ Auto Software

Capture Valuable Data from PERQ Auto Software

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521224734716{padding-bottom: 25px !important;}” z_index=””][vc_column][vc_column_text]Thousands of visitors search on auto dealership websites on any given day, but do you know who those visitors are? Do you have the data you need to create a better experience for that visitor, convert them into a car buyer and improve your website at the same time?[/vc_column_text][/vc_column][/vc_row][vc_row row_type=”parallax” header_style=”light” parallax_content_width=”full_width” text_align=”center” full_screen_section_height=”no” background_image=”28348″ section_height=”200″ parallax_speed=”2″ css=”.vc_custom_1521230775859{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_empty_space height=”55px”][vc_column_text css=”.vc_custom_1521645682493{padding-right: 25px !important;padding-left: 25px !important;}”]

CAPTURE VALUABLE DATA FROM PERQ AUTO SOFTWARE

[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521226682387{padding-top: 25px !important;padding-bottom: 25px !important;}” z_index=””][vc_column][vc_column_text]The power of data is pretty amazing, letting you analyze consumer behavior, adjust your digital strategy and improve processes at your auto dealership.

 

PERQ auto software helps dealerships build a strong consumer database, providing a wealth of information that empowers your sales team. But it’s important to make sure you’re actually scheduling time to look at the data on a regular cadence.

 

The data you’re receiving from interactive CTAs through PERQ’s auto software can help you build trust with each potential car buyer right from the start. You not only get your customer’s contact information, but can personalize questions within the interactive software to find out details such as:

 

  • Where they are in the car buying process.
  • How they prefer to be contacted.
  • The type of vehicle they’re interested in buying.
  • The type of test drive experience they’re interested in.
  • How soon the customer is ready to buy.
  • How they’d like to complete the purchase.

 

The information from the PERQ auto software allows you to create a personalized buyer profile for each website visitor so you can customize your interactions with them.

PERQ Auto Software

 

When you look at your data closely, you may find some revealing details.

 

For example, when analyzing the data of 45,000 consumers from the PERQ trade-in tool in 2016, PERQ discovered a significant lag between the time consumers submit an online vehicle appraisal and the time the actual purchase took place, even though nearly three quarters of these consumers indicated they were ready to buy.

 

Incites like these at a dealership level can ultimately help you improve the auto buying experience.

 

Try these 3 tips below to leverage data from PERQ’s auto software.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text css=”.vc_custom_1521237198580{padding-top: 15px !important;}”][/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237414253{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1521646389798{padding-bottom: 25px !important;}”]

Personalize Your Response To Leads

[/vc_column_text][vc_column_text]Your sales team can identify where consumers are in the car buying experience based on the questions they answered through the PERQ interactive auto software. You’ll know whether they’re starting their research, if they’ve narrowed their options or if they’re ready to buy.

 

Based on the data, your team can create different emails for each group as a follow up and personalize the email based on other answers that are now a part of each buyer’s profile.

 

You may determine that one buyer prefers to be contacted by phone, but another prefers emails or texts. Tailoring your approach will help build trust.

 

As a plus, you’ll be better prepared to help the customer and save time because you’ll already have many of the answers upfront based on the information they provided in PERQ’s auto software. Each unique piece of information about a consumer helps to turn that lead into a buyer.

 

PERQ Interactive Experiences

PERQ’s auto software allows you to customize the experience for different types of buyers.

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Review Your Consumer Profile Trends

[/vc_column_text][vc_column_text]To improve your processes in lead follow up, take a look at all of your data quarterly from the Deal Arrangement auto software. Basically, work with your client success manager to find trends in your metric summaries.

 

How are the majority of your consumers answering questions or interacting with PERQ’s auto software?

 

If visitors aren’t returning to your website in the initial research phase, maybe you need to adjust or add new content to your website to help educate the buyer better.

 

When you asked visitors the best way to ensure you earn their business, your data might reveal the majority want a quick and easy purchase process. From this information, your team could brainstorm ways to make process improvements.

 

Other data might reveal the majority of website visitors want an extended test drive, so you find ways to advertise this option more.

 

What other trends are you seeing in your data? Make sure you’re sharing that data with your entire team and discuss a game plan to make improvements.

 

Check out: Auto Digital Marketing Tactics Your Dealership Needs to Survive

 

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Optimize Your Site for the Best Conversion Rates

[/vc_column_text][vc_column_text]Now that you’ve looked at your metric summaries for trends, use the data to determine how to optimize your site for better conversion. We recommend a quarterly assessment, comparing to past quarters, too.

 

 

Review the placement of your smart CTAs on your website. Are there any that aren’t capturing the data you need? A quick change to the messaging may work or trying the CTA on a different area of your page may work, too.

 

Make sure your website pages aren’t too cluttered with too many CTAs, which can easily overwhelm your visitor and have them leaving your site.

 

Look at your personalized interactive experiences within PERQ auto software. It may be time to add new questions or change the experience if you’re trying to capture new or different data.[/vc_column_text][/vc_column][/vc_row]