Scott Hill is the Executive Chairman and Co-Founder of PERQ, a consumer engagement company established in 2001. He’s passionate about making digital communication between businesses and consumers much more interactive. This led to the 2016 launch of PERQ Web Engagement, a solution designed to improve the online customer experience by making websites personalized and interactive for consumers. Scott has launched two Inc. 100 companies and is a proud alum of Harvard Business School.

ABOUT THE AUTHOR, SCOTT HILL

CHAPTER LIST

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I WANT TO READ THE BOOK!

Read the chapters and execute the steps within this book to increase revenue and profitability.

Phase 1: Create Engagement and Conversion

01

Differentiate Your Experience

02

Make Your Furniture Website Interactive

04

Personalize Your Website

09

Build an Online Database

10

Website Traffic to Inquiry Percentage

18

Inquiry to Sale

25

Example Sales Script

28

Email Nurturing (with example)

30

Facebook Retargeting

30

Copyright 2017 PERQ

The Rules of Online 
Consumer Engagement

By Andy Medley

The rules of consumer engagement may seem like common sense, but there are so many detractors today that end up driving these website visitors away.

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Measure Website Metrics

12

17

Phase 3: Drive More Traffic

33

Increasing Sales by Increasing Web Traffic

34

Phase 2: Enhance Engagement and Conversion

6 Creative Lead Follow Up Tips From FATWIN Customers

By Caitlin Berger 

Know the best practices for contacting leads, how many times to follow up, and what creative email subject lines to use to capture attention.

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READ eBOOK

What’s in the book? 

If you look at furniture retailer websites today compared to 10 years ago, the strategy to engage consumers hasn't really changed all that much. However, more shoppers today complete pre-purchase research online before ever deciding which store to visit. 

The furniture industry has to win the website customer experience the same way they've always tried to win the showroom experience. This 3-phase book gives marketers and owners an actionable plan to leverage their website to improve in-store sales.

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38 pages (45 min. read)

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TURN WEBSITE TRAFFIC 
INTO IN-STORE FURNITURE SALES

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