Leveraging Google Business Profile for Multifamily Marketing Success
More than ever, cultivating a professional digital presence is paramount in the multifamily housing market. While in-person tours will always be essential to the decision-making process, you’ll have to create […]
Improving Lead-to-Tour Conversion in Multifamily: 6 Strategies for Success
In the competitive world of multifamily, converting leads into property tours is an imperative step toward securing residents and maximizing occupancy rates. As part of that, lead-to-tour conversion is a […]
Marketing to Renters: Guidelines and Best Practices
Renter behaviors and expectations continue to evolve, adding to growing uncertainty and competition for multifamily marketers. Marketing performance too, has fluctuated sharply, requiring new tools and approaches to sway new […]
7 Multifamily Marketers Share How They’re Driving Renter Conversions
With so many variables affecting marketing results, driving conversions can feel like a tough formula to crack. It’s why peer insights are so valuable — especially from professionals who’ve been […]
Better Experiences, Higher Conversions: How Mission Rock Transformed the Multifamily Renter’s Journey
For many renters, finding a new rental unit feels a bit like stepping back in time. For leasing agents, the experience isn’t much better. Here’s what we mean: Chances are […]
Multifamily Market Outlook for 2023 and Beyond
With experts’ forecasts for the multifamily market outlook mixed for 2023, it’s easy to feel concerned or confused about what this year will bring. Some experts suggest that the multifamily […]
PERQ Launches Multifamily’s First Standalone Marketing Automation for Personalized Renter Journeys
It’s time for multifamily to catch up to evolving consumer expectations. For years, other industries have invested in marketing automations and personalization to deliver compelling “made-for-me” buying experiences. By and […]
Open Ecosystem Integrations Are Better for Renters, Property Management Companies, and the Multifamily Industry Alike
A guest post by Funnel Leasing on why a commitment to meaningful integrations to drive excellent experience for operators, teams, and renters is essential to the future of multifamily. Gone […]
Multifamily Quarterly Analysis: Renter Journey Patterns and Paths to Conversion
Every quarter, PERQ analyzes tens of thousands of multifamily website sessions and prospect interactions to identify industry benchmarks and trends. Until now, multifamily marketing performance metrics have been incredibly hard […]