From recapping industry events to diving in deep on tips and trends, catch up on all things multifamily.
The multifamily industry, like many other industries, is always evolving. One aspect that remains constant is multifamily properties’ desire to provide their prospects with a seamless renter’s journey and discover the best solutions to do so. To ensure you are providing your prospective renters with the best journey possible, let’s… Read More
By Amber Fugedi
• Featured
Each month, we continue to host multifamily industry leaders in our “Sofa Seminar” series, gleaning from their experiences and success in multifamily marketing. In this month’s seminar, we learned how two seasoned multifamily marketers are using AI to enhance the rental experience, generate high-intent leads, and ease the load on… Read More
By Amber Fugedi
• Featured, Multifamily Market Insights, Success Stories
Do you really know your renters and what moves them to choose one property over another? In the latest installment of PERQ’s Sofa Seminar Series, we’re joined by two of your peers in exploring how multifamily data can help you turn more leads into renters and advocates. Special guests… Read More
By Amber Fugedi
• Featured, Multifamily Market Insights, Success Stories
The fastest growing segment in the U.S. renter market, Gen Z renters now lead multifamily market trends — particularly as their habits and priorities differ sharply from earlier generations. How do you sway these modern renters to click, interact, book a tour, and lease a multifamily unit? Brian Ericson, Senior… Read More
By Amber Fugedi
• Featured, Multifamily Market Insights, Success Stories
Every year, PERQ releases the Multifamily Field Guide. The Multifamily Field Guide is a report filled with renter insights from national trends to going even further and breaking down the data by region. In last year’s edition, renters’ lifestyles had changed a lot due to the pandemic. Work and learning… Read More
When the pandemic hit, a lot of renters fled cities and urban markets for the suburbs. There are a lot of reasons. Some renters who lost their job moved back in with family, others wanted more space for their new remote lifestyles, and others adopted pets and needed more pet… Read More
By Amber Fugedi
• Featured
Homeownership is part of the American Dream, but over generations, homeownership has gone down. This is great news for multifamily communities because it means that there is high demand but it also means that there will be higher expectations. Using data from the Census Bureau’s Current Population Survey and their… Read More
By Amber Fugedi
• Featured
Generation Z, Zoomers, or just Gen Z aren’t just teenagers on TikTok. The oldest of Gen Z are in their early to mid 20’s. They are at the age where they are renting on their own — whether it’s in their college town or in the city they move to… Read More
By Amber Fugedi
• Featured
This has been a transformative year for multifamily properties and renters. More of the leasing process is becoming automated and the way people tour continues to evolve. This year, what renters use their apartments for has changed a lot. A 1-bedroom apartment is no longer just where a renter sleeps… Read More
Andy Medley
CRO & Co-Founder
Get the tips and benchmarks you need to master multifamily marketing.
Subscribe to Blog