Multifamily Quarterly Report Reveals Renter Journey Patterns & Drivers for Marketing Performance
For multifamily marketers, it can be hard to gauge how their marketing program stacks up against industry peers or evolving renter behaviors. What’s the industry average for the goals I’m […]
How automation elevates the multifamily prospect journey.
The multifamily industry, like many other industries, is always evolving. One aspect that remains constant is multifamily properties’ desire to provide their prospects with a seamless renter’s journey and discover […]
Enhance rental experiences with AI & human touchpoints.
Each month, we continue to host multifamily industry leaders in our “Sofa Seminar” series, gleaning from their experiences and success in multifamily marketing. In this month’s seminar, we learned how […]
Peer Insights: How Multifamily Marketers Use Data to Woo Renters, Cultivate Advocates
Do you really know your renters and what moves them to choose one property over another? In the latest installment of PERQ’s Sofa Seminar Series, we’re joined by two of […]
Peer Insights: How Wood Residential Sways Gen Z Renters
The fastest growing segment in the U.S. renter market, Gen Z renters now lead multifamily market trends — particularly as their habits and priorities differ sharply from earlier generations. How […]
Bringing Renters Back into The City
When the pandemic hit, a lot of renters fled cities and urban markets for the suburbs. There are a lot of reasons. Some renters who lost their job moved back […]
The State of Millennial Homeownership and What it Means for Multifamily
Homeownership is part of the American Dream, but over generations, homeownership has gone down. This is great news for multifamily communities because it means that there is high demand but […]
Reeling in a New Generation of Renters
Generation Z, Zoomers, or just Gen Z aren’t just teenagers on TikTok. The oldest of Gen Z are in their early to mid 20’s. They are at the age where […]
An Inside Look into What Renters Want
This has been a transformative year for multifamily properties and renters. More of the leasing process is becoming automated and the way people tour continues to evolve. This year, what […]