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You audit everything on your P&L, except what's driving your leases

Marketing is often the least visible line on your P&L, and one of the biggest levers on NOI. PERQ gives you one accountable view of what it’s producing, no matter how many management companies or agencies are involved.

See What You're Missing

Where the visibility actually breaks down

A typical property runs several disconnected marketing tools with no shared data layer. That’s not a sign anyone chose poorly, it’s just how the pieces got assembled over time. The result is that no one, not you, not your management company, not the agencies involved, can say with full confidence what’s actually producing leads and leases. Marketing ends up being the least governed line on the P&L, even though it’s one of the biggest levers on NOI.

The problem isn’t any single vendor. It’s that nothing connects.

  • You can see the invoice, but rarely the leases it produced
  • Every property may run different tools with different, disconnected reporting
  • When performance slips, marketing rarely gets flagged the way maintenance or collections would
  • Comparing performance across a portfolio means comparing formats, not results
See What You're Missing

A standard, not a swap

PERQ connects traffic, conversion websites, and reporting into a single system, sitting underneath the relationships you already have. You’re not being asked to replace your management company or the agencies they work with. You’re being asked to require a shared standard they can operate within, so every property is measured the same way regardless of who’s running it day to day.

See Your Efficiency Gap

How PERQ gives you one answer across your portfolio

Traffic and lead generation, conversion websites, and Pulse Marketing Intelligence run on one Intelligence Layer, so marketing gets measured with the same rigor as everything else on your P&L.

See Your NOI Impact

See the NOI impact

Marketing efficiency shows up as lower cost per lease, faster lease-up, and less vacancy loss.

Compare every property equally

One system measures every property the same way, no matter how many management companies are involved.

Convert more without more spend

Conversion websites turn 2 to 3 times more of your existing traffic into leases.

Sit underneath what you have

PERQ operates alongside your existing management company and agencies, not in place of them.

The numbers don't require explanation

These are the results that show up in your P&L, not just your marketing reports.

2.5x

better marketing efficiency.

$58 cost per website lease
vs. $144 comparison.

+37%

traffic-to-lead rate while traffic fell 19%

+87

more leases. faster lease-up.

40-property portfolio, year over year.

See Your NOI Impact

Not a new agency.
A standard.

This isn't about picking a new agency or replacing your management company. It's about requiring a standard, one Intelligence Layer connecting your traffic, conversion websites, and reporting, that every property and every manager operates within. Your management company deserves to know what's working as much as you do.

More leases from the portfolio you already own

Across every property, no matter who manages it day to day, you see exactly what your marketing produces, translated into the NOI impact that matters.

The results speak for themselves. Better traffic, triple the leads, more leases, and nonstop positive feedback from prospects about how much they love the new site.

Boyd Wilson Executive VP

We are very pleased with the results we're seeing so far including a 20% increase in our prospect-to-visit conversion as compared to those properties without PERQ.

Harbor Group Management Multifamily Director of Marketing

With personalized experiences tailored to each prospect, our engagement and conversion rates have soared.

Avenue5 Regional Manager

We are seeing more qualified traffic that coverts at much higher rates, which is an important distinction.

Franklin Group Director of Marketing

See it for your properties

A short walkthrough of PERQ, and what it means for the properties you own.

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Your lease marketing engine.
PERQ maximizes every stage of the marketing funnel so more of your traffic becomes leases.

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