Multifamily Quarterly Analysis: Renter Journey Patterns and Paths to Conversion

Every quarter, PERQ analyzes tens of thousands of multifamily website sessions and prospect interactions to identify industry benchmarks and trends. Until now, multifamily marketing performance metrics have been incredibly hard […]

Multifamily Quarterly Report Reveals Renter Journey Patterns & Drivers for Marketing Performance

For multifamily marketers, it can be hard to gauge how their marketing program stacks up against industry peers or evolving renter behaviors.  What’s the industry average for the goals I’m […]

How automation elevates the multifamily prospect journey.

The multifamily industry, like many other industries, is always evolving. One aspect that remains constant is multifamily properties’ desire to provide their prospects with a seamless renter’s journey and discover […]

Understanding AI in a Consumer’s Online Research Journey with Big-Ticket Buys

Artificial intelligence on a multifamily, auto or home furnishings industry website remembers every online shopper, what they searched for, and when they plan to buy. Better understanding AI will help […]