Elevate your apartment marketing game with proven strategies, creative ideas and expert insights to attract and retain tenants.
Artificial intelligence is no longer a distant possibility for multifamily. It’s here, it’s real, and it’s already changing how teams work, market, and support their residents. If you’ve watched the impact of AI on the property management industry, it can feel daunting. Some say AI will take over the entire… Read More
One day, your apartment listing is near the top of Google’s search results page. The next day, it drops, and you’re not sure why. It’s all part of search engine optimization (SEO). SEO is how you help your listing appear when people search for rentals online. It’s the work you… Read More
Multifamily marketers are drowning in data but starving for clarity. Reports live in different tools. Metrics don’t always agree. Even when the numbers are there, it’s hard to know what to do next. If you’ve ever looked at a dashboard and wondered about your next step, you’re not alone. This… Read More
For many multifamily operators, switching website providers feels like one of the riskiest moves you can make. There’s comfort in sticking with a familiar vendor, even if the site isn’t delivering what today’s renters expect. But for property management companies looking to thrive in a competitive market, modern multifamily leasing… Read More
The lease-up phase represents both tremendous opportunity and significant pressure. As you prepare to bring units to market, you’re likely balancing excitement about your property’s potential with the very real anxiety of needing to achieve stabilization quickly. Every vacant day means lost revenue, and the clock starts ticking the moment… Read More
Understanding which marketing trends are worth investing in is essential for success in the ever-changing world of property management. Property managers face evolving tenant expectations (the growing demand for virtual tours), technological advancements (the use of AI chatbots), and shifting market conditions (the increase… Read More
Digital marketing in the multifamily industry isn’t just an option anymore—it’s essential for staying competitive. The multifamily industry has evolved rapidly in the past few years, especially as it relates to digital marketing. Automation tools, from lead nurturing to online tour scheduling, have transformed how properties connect with prospects by… Read More
A good marketing plan brings in qualified leads without overspending. In multifamily, that means attracting renters who are the right fit and turning them into leases with less effort and cost. PERQ has helped many multifamily properties improve their marketing with smart technology and automation. We’ve built tools that make… Read More
One of the first steps to filling empty units fast is making sure potential renters know your property exists. Then, you need to catch their attention with ads that make your property stand out above the rest. These multifamily advertising tips will help. Most renters today do their apartment hunting… Read More
Andy Medley
CRO & Co-Founder
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