AIM: Apartment Innovation & Marketing Conference

PERQ is a partner exhibitor in the Ocean Business Lounge for the 2024 AIM: Apartment Innovation & Marketing Conference in sunny Huntington Beach, California. The event runs May 5 – […]
PERQ Expands into PPC Advertising for Multifamily with Strategic Acquisition

PERQ announced its strategic move into the PPC advertising space with the acquisition of key assets from a prominent industry player specializing in multifamily marketing. As part of this acquisition, […]
TAA ONE Conference and Expo

PERQ is an exhibitor for the 2024 TAA ONE Conference and Expo event in San Antonio, Texas. The event runs April 24 – 26, 2024 and is being held at […]
Inbound Marketing for Multifamily

There are currently 22 million apartment units in the United States and recent estimates say new supply is growing at an average of about 426,000 units a year. That said, […]
Marketing to Renters: Guidelines and Best Practices

Renter behaviors and expectations continue to evolve, adding to growing uncertainty and competition for multifamily marketers. Marketing performance too, has fluctuated sharply, requiring new tools and approaches to sway new […]
7 Multifamily Marketers Share How They’re Driving Renter Conversions

With so many variables affecting marketing results, driving conversions can feel like a tough formula to crack. It’s why peer insights are so valuable — especially from professionals who’ve been […]
2023 Multifamily Field Guide: Trending Renter Behaviors & Best Bets for Multifamily Marketers

As you make decisions about your multifamily strategy, tactics and investments for the year ahead, there’s a lot riding on what you, as multifamily marketers, choose to place your attention, […]
Outreach Marketing Ideas for Apartment Communities

We talk a lot about apartment marketing ideas on our blog. A lot of it includes aspects of digital marketing. While digital marketing is important, it works best when supported […]
10 inspiring apartment marketing site ideas that stand out.

Your website is your biggest asset when it comes to apartment marketing. Prospects start their apartment search online, and your website will most likely be the first impression they have […]