Caleb Bartlett is an accomplished digital advertising professional with 15+ years of experience in PPC and digital marketing. As the Senior Director of PMC Advertising at PERQ, Caleb brings a wealth of expertise in driving successful marketing campaigns and generating high-quality leads for the multifamily industry. 

Prior to joining PERQ, Caleb founded Lead Start Marketing, where he strategically grew the company to manage marketing efforts for over 12,000 units, representing an annual PPC spend of $5MM+. During his 10-year tenure in the multifamily industry, Caleb honed his skills in creating effective sales funnels and building high-performing teams that maximize marketing efforts. 

With a portfolio management background encompassing 30+ properties and multi-million-dollar digital marketing spends, Caleb has established himself as a recognized leader in the multifamily industry. His passion for lead generation and innovation has positioned him as one of the industry’s foremost voices in digital marketing.