[Webinar] When the Website Becomes the Problem

For many multifamily teams, the website becomes a pain point long before performance data confirms it. Lead quality feels off. Teams struggle to explain what’s happening. And templated CRM websites start to feel limiting rather than supportive.

In this session, Jennifer from Stuart Co shares a high-level, operator perspective on why her team decided a website overhaul was necessary, how they evaluated partners, and how they aligned internal stakeholders around the change. The conversation focuses on how marketers and operators think about conversion conceptually and what questions matter most before results fully materialize.

This is a practical discussion for teams navigating early-stage decisions and looking to make smarter, more confident website investments.

Why Attend

If you’re questioning whether your website is truly supporting leasing goals this session will help you understand how other operators approach the decision. You’ll gain clarity on how to evaluate your website beyond templates and features, and how to align your team before committing to a major change.

Learning Objectives, attendees will:

• Understand why operators decide a website overhaul is necessary before performance data is fully available
• Learn how to evaluate website partners beyond templated CRM solutions
• Identify key questions to ask when assessing whether a website supports conversion goals
• See how internal alignment (marketing, ops, leadership) plays a critical role in website decisions
• Walk away with a clearer framework for approaching early-stage website strategy conversations

Even if you are unable to make the live event, you can still register and we will share the recording with you within 24 hours of the conclusion.

WATCH THE RECORDING HERE!