[Webinar] Fixing the Fragmented Renter Journey: Harbor Group on Why Your Systems Don’t Talk to Each Other, and Where to Start

December 9, 2026 | 12:00 p.m. ET | 30 minutes

Every renter takes one journey. Behind the scenes, that journey runs through ads, listings, a website, a CRM, a leasing office, and a property management system. Each one keeps its own version of the story, and most of them don’t talk to each other.

Jenn Williams, VP of Marketing at Harbor Group Management, sees that fragmentation across the industry every day. In this 30-minute conversation with Andy Medley, co-founder of PERQ, Jenn breaks down where the renter journey falls apart, why the systems multifamily teams rely on rarely share data, and what that costs marketers: renter history lost at every handoff, reports that stop at clicks and leads, and no clear line from spend to signed leases. Then she gets practical about how to fix it and get the full picture from first click to signed lease.

Speakers

• Jenn Williams, VP of Marketing, Harbor Group
• Andy Medley, Co-Founder, PERQ